Product Marketing ManagerNIIT Limited • Bhavnagar, IN
No longer accepting applications
Product Marketing Manager
NIIT Limited • Bhavnagar, IN
13 hours ago
Job descriptionPartner with the Performance Marketing team to lower CAC while improving lead quality and conversion. Identify and plug funnel drop-offs using behavioral data and CRO tactics (A / B testing, heatmaps, user session insights). Align marketing campaigns with product flows to create a seamless top-to-bottom funnel experience. Define attribution frameworks and ensure clean data capture across platforms (GA4, Meritto, Power Bi, etc.). Own organic growth strategy with focus on both Search Engine Optimization and Answer Engine Optimization (AEO) for AI-driven platforms like ChatGPT, Gemini, and Perplexity. Build topical authority across priority domains (AI, Data Science, Digital Marketing, BFSI, etc.). Improve discoverability, click-through, and engagement through structured content, schema, and conversational SEO. Monitor keyword rankings, content performance, and intent coverage to fuel sustained organic growth. Lead mid-funnel optimization initiatives, from landing pages and program detail pages to lead nurturing journeys. Partner with Tech and Product teams to test new UI flows, onboarding logic, and contextual nudges that improve conversion. Translate marketing insights into product hypotheses and validate through experiments. Leverage AI tools to personalize user journeys and content recommendations based on behavior and intent. Manage end-to-end project timelines across GTM, website changes, and marketing-product integration. Collaborate with internal and external teams (Performance, SEO, Tech, Creative, Product) to ensure timely delivery. Build structured documentation, from Gantt charts to post-launch reports, for visibility and accountability. Drive alignment through regular reviews on funnel performance, AI experimentation, and lead quality outcomes. 5–10 years of experience in Product Marketing / Growth / Performance / Product Management, preferably in EdTech or SaaS. Proven record of driving CAC reduction, V2L improvement, and mid-funnel performance uplift. Deep understanding of SEO + AEO, conversion funnels, and AI-driven personalization. Strong data skills , comfort with GA4, Data Studio, Looker, Search Atlas, or equivalent analytics stacks. Experience with CRM and automation tools (e.g., Meritto, HubSpot, WebEngage). Excellent storytelling and cross-functional communication skills. Ability to translate product capabilities into compelling narratives and measurable growth outcomes. Reduction in CAC / MCAC across digital funnels. Increase in Visit-to-Lead (V2L) and Lead-to-Enrollment conversion. Improvement in mid-funnel engagement (landing → lead → intent). Growth in organic and AEO traffic share.
Key Responsibilities
1. Product Marketing & GTM
- Lead go-to-market strategy for new programs, product features, and AI-powered journeys across NIIT Digital & BFSI.
- Define and communicate product positioning, value proposition, and messaging that resonates with target segments.
- Collaborate with Product, Design, and Sales to ensure consistent narrative across landing pages, lead journeys, and CRM.
- Drive adoption and engagement metrics for launched features or courses, tying them to business outcomes.
2. Performance Marketing & Funnel Efficiency
3. SEO, AEO & Organic Growth
4. Mid-Funnel & Product Experimentation
5. Project Management & Cross-Functional Alignment
Qualifications
Key Success Metrics
Create a job alert for this search
Product Marketing Manager • Bhavnagar, IN
Related jobs
![Senio Product Manager-CRM[10-12 years]](https://cdn-logos.talent.com/v1/logo/image?feedcode=clickcast-appcast-li-in-cpc&company_name=Enterprise%20Minds%2C%20Inc)
Product Marketing Manager
TML Partners Syndicate • Bhavnagar, IN
We’re Hiring : Product Marketing Manager.TML Partners Syndicate is seeking an experienced and strategic.This role bridges the gap between product, marketing, and sales — turning insights into impact...Show more
Last updated: 3 days ago • Promoted
Associate Product Manager
Byldd • Bhavnagar, IN
Byldd is a startup studio that focuses on helping founders launch software businesses.We help founders refine their ideas, identify critical pain points and solutions, build the appropriate softwar...Show more
Last updated: 3 days ago • Promoted
Product Manager
Tilda Research • Bhavnagar, IN
Product Manager (AI for Clinical Research).We're looking for a Product Manager who combine.You'll work directly with the founders to shape our product strategy, prioritize features that deliver imm...Show more
Last updated: 3 days ago • Promoted
Sr. Manager - Product Marketing
RiskProfiler • Bhavnagar, IN
Preferred Candidates : Cyber Security Social Media Influencer & a hands on expert in Graphics & Creatives.We’re looking for a seasoned and strategic Sr.
Manager – Product Marketing to lead our go-to-...Show more
Last updated: 30+ days ago • Promoted
Product Manager
Cimpress India • Bhavnagar, IN
Cimpress Technology develops cutting-edge, best-in-world software that our mass customization businesses use to create personalized products for over 17 million global customers.Our Mass Customizat...Show more
Last updated: 3 days ago • Promoted
Senior Product Manager
Grizmo Labs • Bhavnagar, IN
Lead the product strategy and roadmap for enterprise-grade SaaS products.Collaborate with cross-functional teams to define, prioritize, and deliver impactful features.
Use data-driven insights to so...Show more
Last updated: 3 days ago • Promoted
Performance Marketing Manager
Texonica Dynamics • Bhavnagar, IN
Google Ads, Meta Ads और अन्य प्लेटफॉर्म सहित भुगतान किए गए चैनलों पर परफॉर्मेंस मार्केटिंग रणनीतियाँ विकसित और लागू करना.
Google Ads, Meta Ads और Google Analytics जैसे एनालिटिक्स टूल में प्रमाणित वि...Show more
Last updated: 3 days ago • Promoted
Performance Marketing Manager
WPP Media Worldwide • Bhavnagar, IN
Every influential brand is built on more than ambition — it is built on intention.We craft strategies that respect the intelligence of consumers, honor the vision of our clients, and balance perfor...Show more
Last updated: 3 days ago • Promoted
Product Manager
VAYUZ Technologies • Bhavnagar, IN
Seeking a results-driven Product Manager to own end-to-end product outcomes across discovery, delivery, and go-to-market for high-impact product lines.
The role partners with engineering, design, ma...Show more
Last updated: 13 hours ago • Promoted • New!
Senior Product Manager
Confidential Jobs • Bhavnagar, IN
Promise this isn’t your usual job post — this one’s genuinely exciting.A global, AI-powered organisation (trusted by.If you love building at scale and shaping the future of AI-driven customer engag...Show more
Last updated: 1 day ago • Promoted
Manager, Growth Marketing - Web Acquisition
Mavlers • Bhavnagar, IN
Full-Time Employee Based Contract.AM to 3 : 00 PM IST (USA based client).Immediate Joiners OR 15 Days (1st Choice ONLY).Little Passports is seeking a strategic, analytical, and performance-driven.In ...Show more
Last updated: 3 days ago • Promoted
Product Marketing Director
Mimpikita Company • Bhavnagar, IN
Product Marketing Director (Part-Time).Mimpikita is seeking an experienced Product Marketing Director to refine our product story and elevate our go-to-market strategy.
This part-time role is ideal ...Show more
Last updated: 3 days ago • Promoted
Product Marketing Manager (B2B SaaS / AI)
Pentimenti • bhavnagar, gujarat, in
We are not just building another tool; we are replacing the old, clunky Bid Management platforms of the past.We are building the one and only bid management platform built natively with AI from the...Show more
Last updated: 1 day ago • Promoted
Product Marketing Manager
NIIT Limited • bhavnagar, gujarat, in
Lead go-to-market strategy for new programs, product features, and AI-powered journeys across NIIT Digital & BFSI.Define and communicate product positioning, value proposition, and messaging that r...Show more
Last updated: 7 hours ago • Promoted • New!
Affiliate Marketing Manager
Query Labs • Bhavnagar, IN
Influencer & Affiliate Marketing Manager.If you understand creators, know how to build strong partnerships, and enjoy turning relationships into real revenue, this role is for you.Experience in aff...Show more
Last updated: 1 day ago • Promoted
Senio Product Manager-CRM[10-12 years]
Enterprise Minds, Inc • Bhavnagar, IN
We’re Hiring : Senior Product Manager.If you thrive in ambiguity, think strategically, and execute with precision, we want to talk to you.
Extensive Product Leadership (10–12 Years).You’ve led 0→1 pr...Show more
Last updated: 13 hours ago • Promoted • New!
Growth Marketing Manager
JustCopy Inc • Bhavnagar, IN
AI offers a solution for developers to copy battle-tested software and clone production-ready apps instantly.By eliminating the need for vibe coding and time-consuming AI prompting, JustCopy.AI str...Show more
Last updated: 3 days ago • Promoted
Product Manager
RevX • Bhavnagar, IN
RevX is a leading programmatic advertising platform that empowers mobile businesses to maximize user engagement, retention, and revenue through app retargeting, user acquisition, CTV, and advanced ...Show more
Last updated: 3 days ago • Promoted