Lead Data Analyst

Job Title : Lead Data Analyst – Marketing Data & AI

Experience : 6–8 Years

Role Type : Contract

Role Overview :

We are seeking an experienced Lead Data Analyst with deep expertise in Customer Data Platforms (CDP) , Agentic AI , data management , and marketing analytics . This role focuses on enabling data-driven decision-making and optimizing customer engagement through advanced analytics, AI, and integrated marketing data ecosystems. The ideal candidate has strong technical and analytical skills, extensive experience in Adobe Analytics , ROI measurement , and customer loyalty analysis , and the ability to translate complex data insights into actionable business strategies.

As a Data Analyst Lead, you will serve as the technical backbone for cross-channel data integration, campaign measurement, and AI-driven personalization, ensuring seamless collaboration between marketing, product, and data engineering teams.

Key Responsibilities :

• Lead the design and implementation of data models and pipelines supporting marketing analytics and customer intelligence.
• Integrate and manage data from Customer Data Platforms (CDPs) , CRM, and marketing automation tools to create a unified customer view.
• Leverage Agentic AI and Gen AI frameworks to automate analytical workflows and drive advanced insights.
• Analyze marketing performance across channels to measure ROI , customer engagement, retention, and lifetime value.
• Build scalable dashboards, reports, and visualizations for marketing and executive stakeholders using tools like Tableau, Power BI, or Looker .
• Develop and apply machine learning models for segmentation, churn prediction, personalization, and recommendation systems.
• Drive experimentation and A / B testing to evaluate marketing effectiveness and optimize performance.
• Ensure data quality, governance, and compliance across data systems, analytics platforms, and pipelines.
• Partner with Marketing, Product, Data Science, and Engineering teams to define KPIs, optimize customer journeys, and enhance customer loyalty initiatives .
• Translate analytical findings into strategic recommendations to improve marketing performance and business outcomes.

Requirements :

Preferred Qualifications :