Sales Development Representative

A BIT ABOUT US : Appknox is a

global leader in mobile app security . Founded in Bangalore in 2014, we’ve built a

globally recognized , highly automated security platform used by

300+ businesses worldwide, including Fortune 500 companies . Our solution – praised for its speed, ease of use and deep coverage – helps enterprises secure mobile apps and protect user data. Innovation and customer focus are in our DNA : as one team member notes, Appknox’s “ fast-paced and innovative environment

has helped me bring out the best in myself”. We believe in DevSecOps and continuous learning, ensuring our products and people lead the industry. Join us to help secure apps on a global scale and make an impact in the cybersecurity world.

Role Overview

As an

SDR (IND-EU) , you will drive outbound pipeline generation across India & Europe. Reporting to the Director of Global Sales, you’ll work closely with our global sales and marketing teams to identify and engage enterprise prospects. This hybrid role (minimum 2 days in-office) offers the chance to develop key accounts in high-growth markets and contribute directly to Appknox’s expansion. You will act as the first point of contact for potential customers, shaping Appknox’s reputation and laying the groundwork for future sales.

Key Responsibilities

Lead Generation & Outreach :

Actively prospect target accounts in the EU-IND region using cold calls, personalized emails and LinkedIn outreach. You’ll reach out to decision-makers, schedule meetings, and nurture interest through follow-ups.

Qualify Prospects :

Quickly assess inbound and outbound leads to determine fit. Identify business needs and pain points, and schedule demos or hand off qualified opportunities to Account Executives.

Pipeline Management :

Maintain accurate records of activities and leads in our CRM (e.g., Salesforce). Update customer profiles and track metrics regularly. Strive to meet and exceed weekly activity and pipeline targets.

Market Research :

Build and refine ideal customer profiles. Research industry trends, competitors, and region-specific insights (EU / IND), and use this data to tailor your messaging.

Collaboration :

Work closely with marketing and sales leadership to coordinate campaigns and share feedback from prospects. Collaborate with global SDRs and AEs to refine outreach strategies and messaging.

Data-Driven Improvement :

Analyze engagement metrics (email open rates, call conversions, etc.) and continuously optimize your approach. Demonstrated analytical thinking is expected to iterate on strategies and maximize results.

Outbound SDRs “reach out to potential customers to generate leads” and are critical to building pipelines that lead to closed deals. In this role, you’ll proactively connect with prospects who fit our target profile via phone, email, and social channels.

Key Qualifications

Experience :

2–4 years in a B2B SaaS sales development or outbound prospecting role, with a proven track record of generating and qualifying outbound pipeline. (Experience in quota-carrying SDR / BDR roles is ideal.)

Communication Skills :

Excellent verbal and written communication. You’re comfortable on cold calls and can craft compelling emails and LinkedIn messages that resonate with tech-savvy buyers.

Self-Starter & Analytical :

You work autonomously and thrive in a fast-paced, target-driven environment. Strong problem-solving and analytical skills enable you to interpret data, adapt your tactics, and make informed decisions independently.

Tools & Tech Savvy :

Familiarity with CRM systems (e.g., Salesforce, HubSpot) and sales engagement tools. Comfortable using LinkedIn Sales Navigator or similar platforms for research. Quick to adopt new tech and processes.

Organized & Resilient :

You can manage multiple leads and tasks, stay organized, and maintain persistence. Strong time management skills and a positive attitude keep you motivated through rejection or slow responses.

Regional Fluency :

English fluency is required; proficiency in any local European languages is a plus. Understanding of EU business culture will help you connect with prospects in those markets.

Hybrid Work Ready :

Willingness to work on-site at least two days per week and coordinate across time zones.

Preferred Qualifications

Prior experience selling in the

cybersecurity or mobile app security

space. Knowledge of app security testing or DevSecOps is a strong plus.

Demonstrated success in the

European markets . Familiarity with local enterprise structures and decision-making.

Bachelor’s degree or equivalent practical experience (technical or business background).

Interview Process

Round 1 Interview - Profile Evaluation; HR

Round 2 Interview – Assignment

Round 3 Interview – Head of Sales

Round 4 Interview - CEO

Compensation - CTC

As per market standards

Why Join Us :

Freedom & Responsibility : If you are a person who enjoys challenging work & pushing your boundaries, then this is the right place for you. We appreciate new ideas & ownership as well as flexibility with working hours.

Great Salary & Equity : We keep up with the market standards & provide pay packages considering updated standards. Also as Appknox continues to grow, you’ll have a great opportunity to earn more & grow with us. Moreover, we also provide equity options for our top performers.

Holistic Growth : We foster a culture of continuous learning and take a much more holistic approach to training and developing our assets : the employees. We shall also support you all on that journey of yours.

Transparency : Being a part of a start-up is an amazing experience, one of the reasons being the open communication & transparency at multiple levels. Working with Appknox will allow you to experience it all firsthand.

Health insurance : We offer health insurance coverage up to 5 Lacs for you and your family including your parents.