Influencer Marketing Manager

About Us :

Wellbeing Nutrition is revolutionising the nutraceutical industry by providing high-quality, science-backed supplements and wellness products directly to consumers. Our mission is to empower individuals to take control of their health and well-being through education, transparency, and access to premium nutritional products.

Key Responsibilities

1. Strategy & Planning

Develop influencer marketing strategies aligned with brand and campaign goals.

Identify target audiences and relevant influencer categories (macro, micro, nano, creators).

Set KPIs and forecast budgets across phases and platforms.

2. Influencer Identification & Outreach

Discover, vet, and shortlist influencers based on demographics, authenticity, quality, and brand fit.

Conduct competitive scans to identify relevant creators.

Negotiate deliverables, rates, and timelines while building strong creator relationships.

3. Campaign Execution & Coordination

Create detailed briefs and manage communication with influencers and agencies.

Coordinate with internal teams (creative, social, PR, product, legal) for smooth execution.

Monitor deadlines, deliverables, content quality, and brand compliance.

4. Content Review & Quality Control

Review content for accuracy, tone, and compliance.

Provide feedback and ensure timely publication across creators.

5. Performance Tracking & Reporting

Track campaign metrics in real time, analyse performance vs KPIs, and generate insights.

Optimize content formats, creators, and posting strategies.

Prepare detailed reports and present findings to leadership.

6. Budget & Contract Management

Manage campaign budgets, invoices, and payment schedules.

Draft and track contracts, ensuring compliance with disclosure rules and regulations.

7. Trend Monitoring & Innovation

Stay updated on platform trends, algorithms, and competitor activity.

Proactively propose new creator formats, collaborations, and opportunities.

Skills & Qualifications

Strategic & Analytical :

Strong understanding of campaign strategy, KPIs, and data-driven decision making.

Influencer Management :

Experience with influencer discovery, vetting, negotiation, and long-term relationship building.

Communication & Collaboration :

Excellent written and verbal communication; strong stakeholder management.

Creative & Platform Knowledge :

Understanding of social platforms, content formats, and creator best practices.

Project Management :

Ability to manage multiple campaigns, timelines, and approval workflows.

Legal & Compliance :

Knowledge of disclosure guidelines, contracts, usage rights, and brand safety.

Personal Qualities :

Creative, trend-aware, detail-oriented, and able to work under pressure.