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Product Marketing & Customer Marketing Specialist

Product Marketing & Customer Marketing Specialist

ConfidentialIndia, Bengaluru / Bangalore
9 hours ago
Job description

Why project44

At project44, we believe in better.

We challenge the status quo because we know a better supply chain isn't just possible—it's essential. Better for our customers. Better for their business. Better for the world. With our Decision Intelligence Platform, Movement , we're redefining how global supply chains operate. By transforming fragmented logistics data into real-time, AI-powered insights, we empower companies to connect instantly, see clearly, act decisively, and automate intelligently. Our Supply Chain AI enhances visibility, drives smarter execution, and unlocks next-gen applications that keep businesses moving forward. Headquartered in Chicago, IL with a 2nd HQ in Bengaluru, India we are powered by a diverse global team that is tackling the toughest logistics challenges with innovation, urgency, and purpose. If you're driven to solve meaningful problems, leverage AI to scale rapidly, drive impact daily, and be part of a high-performance team – we should talk.

Description :

We are seeking a Product Marketing & Customer Marketing Specialist with exceptional writing skills and deep, hands-on expertise in Generative AI — especially in building and managing knowledge bases for Retrieval-Augmented Generation (RAG). In this role, you'll create compelling product messaging, enable our field teams, and drive customer engagement programs all powered by AI-driven workflows you help design. This is not just about using AI tools; it's about engineering the underlying data, content, and systems that make them effective.

You will create compelling narratives for our solutions, help enable the sales team with impactful content, and drive programs that nurture and expand customer relationships. This is a highly cross-functional role that will give you exposure to product marketing, customer advocacy, and lifecycle marketing.

What You'll Do

Product Marketing :

  • Develop messaging and positioning for specific solutions, tailored to industry and persona.
  • Create sales enablement materials such as pitch decks, one-pagers, and case studies.
  • Partner with product managers to translate technical capabilities into customer value.

Customer Marketing

  • Lead an evergreen customer review program, overseeing review collection, 3rd-party platform coordination, communications, awards, and marketing assets.
  • Identify and recruit customer references for case studies, testimonials, and events, working closely with Customer Success to ensure alignment.
  • Maintain and refresh approved customer logos across campaigns, slide decks, and marketing assets.
  • Content Development

  • Write compelling content for blogs, case studies, campaigns, and customer communications.
  • Adapt and optimize content for different channels, from web to email to events.
  • Market Insights

  • Conduct research on competitors, customer needs, and industry trends to inform strategy.
  • What You Bring

  • 4+ years in product marketing, content marketing, or customer marketing within a B2B SaaS environment
  • Exceptional writing and storytelling skills, with the ability to simplify complex topics
  • Hands-on experience building RAG knowledge bases for marketing or customer engagement
  • Experience building customer advocacy or lifecycle marketing programs
  • Strong collaboration skills—able to work across marketing, product, sales, and customer success
  • Familiarity with CRM and marketing automation tools (Salesforce, Marketo, HubSpot, etc.)
  • A proactive, resourceful, and customer-first mindset
  • In-office Commitment : This position requires a commitment to contribute to our collaborative culture by working in-office three days weekly.

    Diversity & Inclusion

    At project44, we&aposre designing the future of how the world moves and is connected through trade and global supply chains. As we work to deliver a truly world-class product and experience, we are also intentionally building teams that reflect the unique communities we serve. We're focused on creating a company where all team members can bring their authentic selves to work every day.

    We're building a company that every one of us at project44 is proud to work for, and our journey of becoming a more diverse, equitable and inclusive organization, where all have a sense of belonging, is shaped through the actions of our leadership, global teams, and individual team members. We are resolute in our belief that each team member has an equal responsibility to mold and uphold our culture.

    project44 is an equal opportunity employer seeking to enrich our work environment by creating opportunities for individuals of all backgrounds and experiences to thrive. If you share our values and our passion for helping the way the world moves, we'd love to review your application!

    For any accommodation needed during the hiring process, please email  [HIDDEN TEXT]. Even if you don't meet 100% of the above job description you should still seriously consider applying. Studies show that you can still be considered for a role if you meet just 50% of the role's requirements.

    More About Project44

    Since 2014, project44 has been transforming the way one of the largest, most important global industries does business. As transportation and logistics continue to evolve and customer expectations around delivery become more demanding, industry technology must rise to the occasion. In just a few short years, we have created a digital infrastructure that eliminates the inefficiencies caused by dated technology and manual processes. Our Advanced Visibility Platform is used by the world's leading brands to track shipments, collaborate with supply chain partners, drive operational efficiencies, and create outstanding customer experiences.

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    Skills Required

    Salesforce, Marketo, Hubspot

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