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Measure Marketing - Digital Marketing Head

Measure Marketing - Digital Marketing Head

Measure Marketing Results Inc., India
3 days ago
Job description

About Measure Marketing

Measure Marketing is a performance-driven digital marketing agency committed to delivering measurable results for our clients. We specialize in SEO, PPC, web development, content marketing, design, and data-driven marketing strategies. We are growing rapidly and looking for a strategic and experienced Digital Marketing Lead to join our team.

Role Overview

The Digital Marketing Lead will be responsible for driving end-to-end digital marketing initiatives for clients and internal campaigns. This role requires strong leadership, deep digital expertise, and the ability to manage a multi-functional marketing team. You will play a key role in planning, executing, and optimizing campaigns to achieve measurable growth.

Key Responsibilities

1. Strategy & Planning

  • Develop and execute comprehensive digital marketing strategies aligned with business goals.
  • Manage end-to-end digital campaigns across SEO, PPC, social media, email, and content.
  • Identify new opportunities, trends, and platforms to improve digital presence and ROI.

2. Team Leadership

  • Lead, mentor, and guide a team of SEO specialists, content writers, designers, and performance marketers.
  • Set team KPIs and monitor performance regularly.
  • 3. Execution & Optimization

  • Oversee planning and execution of paid campaigns (Google Ads, Meta Ads, LinkedIn Ads, etc.).
  • Optimize website performance, improve organic traffic, and increase lead conversions.
  • Ensure consistency of brand messaging across all digital platforms.
  • 4. Analytics & Reporting

  • Track, measure, and analyze campaign performance using tools like Google Analytics, Search Console, and CRM dashboards.
  • Provide detailed performance reports with actionable insights.
  • 5. Collaboration

  • Work closely with the sales and content teams to align marketing strategies.
  • Coordinate with clients or internal stakeholders to meet expectations and deliver results.
  • Required Skills & Qualifications

    1. Bachelor's degree in Marketing, Communications, or a related field.

    2. 5+ years of experience in digital marketing, with at least 2 years in a leadership role.

    3. Strong knowledge of SEO, PPC, analytics, email marketing, and social media strategy.

    4. Hands-on experience with tools like Google Ads, Meta Ads Manager, HubSpot, SEMrush / Ahrefs, Google Analytics, and WordPress.

    5. Excellent communication, leadership, and project management skills.

    6. Ability to work in a fast-paced environment with tight deadlines.

    Preferred Qualifications

    1. Experience in a digital marketing agency environment.

    2. Certifications : Google Ads, Google Analytics, HubSpot, Meta Blueprint.

    3. Experience with AI-driven marketing tools.

    Why Join Measure Marketing?

    1. Work in a rapidly growing digital agency with global reach.

    2. Opportunity to lead strategic marketing initiatives and influence company growth.

    3. Collaborative, supportive, and innovative work culture.

    4. Competitive salary with growth and learning opportunities.

    (ref : iimjobs.com)

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    Digital Marketing • , India

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