Orient Electric - Lead - PR & Corporate Communication

Communications and Engagement Lead

Marketing : Head of Brand / CMO

Individual Contributor

Head Office, Okhla, Delhi Description :

The communications lead at Orient Electric is responsible for the PR, content, and Internal Communications mandate across all our business verticals. You will be responsible for our leading our storytelling across multiple channels and enhancing our brand reputation among external and internal stakeholders. Additionally, you will closely partner with HR to build a vibrant employer brand. While being an IC role, you need to closely coordinate with internal content and social media teams, external agencies, and leadership team at OEL to bring this alive.

To be successful in this exciting role, you must :

• Demonstrate superior communication skills across a range of channels knowing what and how to communicate keeping in mind our brand voice and cultural values
• Own relationships with senior executives across the business seeking their feedback and influencing them through your expertise and ideas
• Manage multiple relationships well- external as well as internal and have a keen eye to spot stories and bring them Brand Initiatives
• Strategize and execute the corporate reputation build-up strategy including building the messaging house and key messaging pillars for OEL, driving stakeholder engagement and reputation building initiatives, building deep media connects and executing the weekly, monthly and quarterly initiatives with the PR and digital agency partners
• Create a community of experts and key influencers and develop a thought leadership based relationship with them to promote the brands initiatives
• Manage media engagement for quarterly results for the leadership and key public disclosures like the Annual Report
• Develop high quality thought leadership articles, press notes, press releases and product notes among others
• Create a calendar for participation in awards and industry forums for leadership team to enhance overall reputation

Business Unit Initiatives

Internal Communications

Ideal Experience

We are looking for someone with 8-10 years of experience in the PR and Corporate

Communications with a creative bent of mind, agile and willing to try new ideas. Prior experience in consumer durables or D2C brands will be an advantage.

(ref : iimjobs.com)