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Digital Media Planner

Digital Media Planner

Publicis Groupe IndiaMumbai, Maharashtra, India
6 days ago
Job description

Key Responsibilities-

  • Owning up media planning and delivery for key account
  • Day to day client servicing, optimization of on-going campaigns and coordinating between the client and internal teams
  • Manage the day-to-day implementation, optimization, and performance of on-going campaigns. Assist in strategic analysis of campaigns
  • Manage day-to-day client interaction along with the final plan presentation to the client
  • Owning up brand and individual KPI’sto drive business goals
  • To supervise and design media plans using appropriate media tools.
  • To create culture of innovation and have all contribute to creative media solutions.
  • To proactively provide inputs / directions to client and be responsive for client needs
  • Facilitate development of team members through on –the-job coaching and initiate developmental training.
  • To ensure smooth team functioning and timely resolution of team conflicts

Experience Details-

  • 2-4 years’ experience in similar field
  • Previous experience of working with a digital media agency
  • Managed end to end Digital Media Planning campaigns
  • Platform knowledge – Facebook, Google, Programmatic, Publishers
  • Good vendor relations
  • Should have managed a team of individual multi-functional individuals

    • Job Related Skills-

  • Developing Media Strategy to achieve respective brand’s objectives
  • Planning, implementing & execution of the campaigns
  • Overall account management- suggesting digital innovations, brand & campaign strategy, performance reviews, managing the respective stakeholders
  • Manage complex projects with an ability to handle multiple projects at a time
  • Set and meet deadlines forself as well as others
  • Abreast with industry trends and innovations to drive thought leadership in business.
  • Media dashboard experience – Adwords, Dv360, Facebook
  • Analytically bent with Creative mindset
  • Thorough understanding and management of media governance processes and inter- department relationships

    • Most Important Skills-

  • Strong in verbal, numerical and strategic reasoning
  • Good presentation and communication skills
  • Inter-personal relationship builder and stakeholder management is critical
  • Knowledge of media planning tools – Comscore, GWI, Similarweb etc
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    Digital Media Planner • Mumbai, Maharashtra, India