Sales Manager - FMCG

We are seeking a results-driven General Trade Sales Manager to spearhead our sales efforts for bread and short shelf-life products in the general trade market. The ideal candidate will have a strong background in FMCG sales, with a particular focus on daily distribution and retail penetration through door-to-door sales. This role demands hands-on leadership, field presence, and a relentless drive to achieve targets.

Roles & Responsibilities :

• Market Expansion : Identify and onboard new retailers, kirana stores, and local distributors to increase market penetration.
• Sales Execution : Drive daily sales of bread and other short shelf-life products through direct store visits and door-to-door sales activities.
• Team Management : Recruit, train, and manage a team of sales agents / commission agents (auto owners cum salesmen) to ensure efficient market coverage.
• Route Planning : Develop and optimize daily sales routes to maximize coverage and minimize delivery times.
• Performance Tracking : Monitor sales performance, set daily / weekly targets, and ensure consistent achievement of goals.
• Customer Relationships : Build strong relationships with retailers, gather feedback, and address any concerns to improve service and product placement.
• Inventory Management : Collaborate with the supply chain team to ensure timely replenishment of stock and minimize wastage.
• Market Intelligence : Keep a close watch on competitors' activities, pricing, and market trends to strategize accordingly.
• Reporting : Provide regular sales reports, market insights, and performance updates to senior management.
• Daily sales volume, especially for bread and other short shelf-life products.
• Number of new outlets added monthly.
• Retention and performance of sales agents.
• Reduction in product returns and wastage.
• Competitor analysis and market insights.
• Bachelors degree in Business, Marketing, or a related field.
• Minimum 5 years of experience in FMCG sales, with a focus on general trade and short shelf-life products.
• Proven track record in door-to-door sales and market expansion.
• Strong leadership skills with experience in managing a field sales team.
• Excellent communication and negotiation abilities.
• Proficiency in using basic sales tracking tools and Microsoft Office Suite.
• Willingness to travel extensively and work in a field-oriented role.

Skills Required

Market Expansion, Team Management, Sales, Marketing, Customer Engagement, Inventory Management