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Growth Marketing Manager
PW (PhysicsWallah)Kanpur, IndiaWe’re Hiring : Category Growth Manager – D2C | Physics Wallah (PW)
Location : Noida (On-site) | 6 Days Working | Full-time
Experience : 3–6 years (Preferably from a Kids D2C background; Shopify experience is a plus)
About Physics Wallah (PW) :
Physics Wallah (PW) is India’s most trusted EdTech brand, empowering millions of students across the nation with quality and affordable education.
Now, we’re expanding into the D2C commerce space , bringing innovative learning products directly to our customers.
We’re on the lookout for a Category Growth Manager – D2C who can combine analytical thinking, marketing expertise, and growth strategy to scale our next-generation product categories.
What You’ll Do :
Drive D2C Sales Growth : Own revenue, traffic, and conversion for PW’s D2C website (Shopify) and marketplaces — Amazon, Flipkart, Meesho, Zepto, Instamart, and global platforms (Amazon USA).
Performance Marketing : Run Meta, Google, and affiliate campaigns to optimize CAC, ROAS, and repeat rate.
Website Optimization : Improve landing pages, funnels, and A / B tests to boost conversion rates.
Retention & CRM : Lead email, WhatsApp, and loyalty campaigns to enhance customer lifetime value.
Analytics & Insights : Track sales, traffic, and marketing metrics to identify growth opportunities.
Product Launches : Collaborate with category and design teams to launch new SKUs on D2C channels.
Cross-Functional Collaboration : Partner with marketing, tech, ops, and product teams for seamless execution.
What We’re Looking For :
3–6 years of experience in D2C / E-commerce category management or growth .
Hands-on with Shopify, Google Analytics, Meta Ads Manager, CRM tools .
Strong data-driven mindset with a passion for scaling categories.
Excellent communication, creativity, and ownership mindset.
Prior experience with Kids D2C brands is a big plus!
Why Join PW :
Be part of India’s fastest-growing learning & lifestyle brand.
Work with a high-energy, innovation-first team that celebrates growth and impact.
Uncapped learning & career potential in a fast-scaling D2C vertical.
Thrive in a culture that rewards ownership, ideas, and results.
How to Apply :
Apply directly here on LinkedIn
or
Send your resume to
with the subject line → “Application – Category Growth Manager (D2C)”
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