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Manager Ecommerce B2C, Reebok

ConfidentialIndia

9 days ago

Job description

Location : Bengaluru

Experience : 4-7years

Education : MBA

Key Result Areas

Top-Line Growth (Revenue)

Own brand website / app business & enhance customer experience on B2C segment - lead marketing activations across all social and digital platforms for the same.
Create and execute brand building opportunities with partners; manage brand stores on each partner portal

CRM

Drive CRM / visibility / coupon driven activations across B2C and B2B partners to maximize secondary sales.

Performance Marketing / SEO

Drive Performance Marketing and SEO for website with agency by achieving best ROAS across campaigns activations and impression drive for all major platforms - Myntra / Amazon / FK

Relationship Management with partners

Increase partnerships with MP only partners (Ajio / Tata Cliq / Nykaa / Myntra / Amazon / FK) to achieve higher sales.

Building of super-app and the new functionalities

With the launch of new app, a lot of new features will get rolled-out. These are critical for the smooth functioning of the new app / website

Marketing – Driving traffic to the website

For smoother functioning the same person should handle all mediums of bringing traffic

Cataloguing / Content

To make the data rich cataloguing and content which makes SEO healthy and consumer experience exciting, A+ cataloguing is critical drive / coordinating with agency to achieve best CAT – A / B / C Catalogue

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Skills Required

Marketing, Crm, Performance Marketing, Seo

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Ecommerce Manager • India