Job Title : Lead Graphic & Content Designer (Graphic + Video)
Location : Pithampur, Sector 3, Madhya Pradesh
Job Type : Full-time | On-site
About Us
Alankaram is a premium furniture brand rooted in Indian tradition and architectural sensibility. We design and craft solid-wood furniture for discerning residential, commercial, and hospitality clients across India and overseas. As we scale our design and marketing footprint, we’re seeking a hands-on creative who can lead design, videography, and social content from our Pithampur facility.
Key Responsibilities
- Brand Design & Publications : Design product brochures, lookbooks, catalogues, spec sheets, and manuals (Adobe InDesign-first); ensure pixel-perfect print-ready files.
- Digital & Social Creatives : Produce static and motion assets for website, Instagram, LinkedIn, YouTube, emailers, ads, exhibitions, and presentations.
- Videography (Planning → Shoot → Edit) :
- Plan shot lists / storyboards for product launches, behind-the-scenes, factory / process videos, client / project stories.
- Capture footage (camera / gimbal, lights, audio), direct short interviews, and manage on-site shoots.
- Edit videos (reels, shorts, 15–60s ads, and 1–3 min brand films) with clean cuts, sound design, and tasteful transitions.
- Motion Graphics & Reels : Create brand-consistent openers, supers, lower-thirds, captions, and product highlights for reels / shorts.
- Content Calendar & Publishing : Co-own a monthly content calendar; schedule posts, coordinate approvals, and ensure on-time publishing.
- Performance Alignment : Collaborate with marketing to align creatives with campaign goals (reach, engagement, leads); iterate based on basic analytics.
- Cross-team Collaboration : Work closely with product, photography, and sales teams to ensure consistent brand communication across touchpoints.
- On-ground Brand Collateral : Packaging, invites, signage, event / expo creatives, in-store branding materials.
Required Skills & Qualifications
Design : Adobe InDesign (advanced), Illustrator, Photoshop; strong layout / typography and premium brand aesthetics.Video : Premiere Pro / Final Cut / DaVinci Resolve; After Effects (or equivalent) for titles, transitions, simple animations.Shooting Basics : Camera operations, gimbal use, lighting and audio fundamentals for product / interview setups.Social-First Mindset : Understanding of Instagram / LinkedIn / YouTube best practices (hooks, pacing, aspect ratios, subtitles, thumbnails).Experience : Minimum 4–6 years in design / content; portfolio demonstrating publication design + social / video work (product or design-led brands preferred).Strong project ownership, detail orientation, and the ability to manage multiple deadlines.Bonus Skills (Preferred, not mandatory)
Experience in furniture / interiors, architecture, or luxury / lifestyle brands.Product styling and basic photography skills; Lightroom workflow.Familiarity with Canva, AI and basic 3D / CGI exposure is a plus.Work Environment & Perks
A highly creative, design-driven environment with end-to-end visibility—from product to packaging to presentation.Opportunity to shape the brand’s video storytelling and social presence for architects, hospitality, and HNIs.Well-equipped facility with green workspaces and collaborative zones.To Apply
Please send your resume, portfolio (PDF or links), and a brief note on your design / video interests to hr@alankaram.in.
Portfolio tip : include 2–3 publications, 5–7 social posts / reels, and 3–5 short videos that showcase your end-to-end capability (concept → shoot → edit → publish).