Category Growth Associate

About Us : We are making natural living a HABIT little by little. We do so by serving 100% natural self care to our consumers. The products are scientifically formulated, guided by ayurvedic principles & modern science. They are prepared fresh everyday in our ayurvedic kitchen, out of whole and raw ingredients such as fresh milk, curd, fruit pulps, flowers, herbs, nut & spices. They are finally tested clinically for efficacy & safety. This offering of Fresh Ayurveda has made a mark in the Indian personal care industry.

Today ~40Lac customers trust us for their personal care needs. We are proud to be featured in LinkedIn's Top Startups 2025- Delhi NCR Edition for our innovation and rapid growth.

The founding team has a strong startup experience, is well funded and backed by tier 1 institutional investors.

Position Overview : Category Growth Analyst

We are seeking a dynamic and detail-oriented professional to join our team as a Category Growth Analyst. In this role, you will play a critical part in driving our organization's growth by analyzing market trends, consumer behavior, and business performance. Your insights and recommendations will directly influence category strategies, marketing initiatives, and business outcomes. This position offers an exciting opportunity to combine analytical expertise with creative problem-solving to fuel category growth and innovation.

This role is ideal for someone who thrives in a fast-paced environment, is passionate about data-driven decision-making, and is eager to make a meaningful impact on category growth and marketing success.

Key Responsibilities :

• Conduct comprehensive market research to identify emerging trends, growth opportunities, and competitive insights within the category.
• Analyze consumer behavior data (e.g., NPS, surveys, reviews) and business data (e.g. sales contribution, retention, purchasing patterns) to uncover actionable insights and inform decision-making.
• Collaborate with marketing teams to design and execute data-driven promotional events and campaigns.
• Partner with Creative and Content teams to ensure alignment between category goals and advertising materials.
• Maintain organized records of category performance, marketing metrics, and campaign results for ongoing analysis and reporting.
• Monitor industry trends, technological advancements, and best practices to identify opportunities for category innovation and improvement.
• Launch new products within the category, including planning, coordinating, and executing go-to-market strategies to drive adoption and growth
• Provide support for daily administrative tasks to ensure smooth category operations.

Skills and Qualifications :

Location : Udyog Vihar, Gurgaon

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