Performance Marketing Manager

Performance Marketing Manager

Experience : 5–7 years

Location : Peelamedu area, Coimbatore

Employment Type : Full-time

Industry : Apparel & Fashion

About Nap Chief 🧸

Nap Chief is a fast-growing D2C kidswear brand known for bold, comfortable, and sustainable clothing for kids who love to stand out. We’re a tight, energetic team with a strong digital presence and a loyal community of parents across India. Performance marketing drives a big part of our growth, and we’re looking for someone who can lead this function with strategy, ownership, and sharp execution.

What You’ll Do (Your Impact) 🚀

• Lead the performance marketing function across Meta, Google, and new channels.
• Plan, launch, and scale high-performing campaigns that fuel revenue growth.
• Manage large monthly spends (₹50 lakhs+ per month) with full ownership of ROAS and CAC.
• Analyse funnels, cohorts, attribution, and platform data to uncover opportunities.
• Build advanced audience frameworks : segmentation, remarketing, lookalikes, custom intent.
• Run experiments across creatives, formats, bidding, and landing pages.
• Monitor daily performance and act fast when metrics shift.
• Mentor performance associates and ensure high-quality execution.
• Collaborate with founders, product, and creative teams on goals and new channel expansions.
• Lead monthly planning, forecasting, and reporting with clear insights.
• Build systems and playbooks that make the performance function stronger.

What You’ll Bring (Skills & Experience) ⭐

Traits We Value

Primary : Ownership, strategic thinking, decisive execution

Secondary : Analytical depth, data-driven decision-making

Why Nap Chief? 🌟

How to Apply 📩

Send your CV to maria@napchief.com or you can also directly apply.

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