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Embee Software - Assistant Manager - Digital Marketing

Embee Software - Assistant Manager - Digital Marketing

Embee Software Pvt LtdDelhi, India
8 days ago
Job description

Job Title : Assistant Manager - Digital Marketing

Location : Gurugram, India (In-Office)

Experience : 5+ years

Role Overview :

  • We are looking for a performance-driven Assistant Manager - Digital Marketing who will lead the execution of Lead Generation Campaigns, Account-Based Marketing (ABM), and CRM-based lead management.
  • This role is suited for a digital marketer who blends creativity with analytics and understands how to drive pipeline through strategic campaigns and nurturing programs.
  • You'll collaborate with cross-functional teams to execute high-impact digital campaigns, validate incoming leads, and support closures through CRM workflows and reporting.
  • You will also serve as CRM admin for lead hygiene and reporting.

Key Responsibilities :

Digital Campaigns & Lead Generation (30%) :

  • Plan and execute end-to-end B2B digital marketing campaigns across Google Ads, LinkedIn, and industry platforms.
  • Run Account-Based Marketing (ABM) campaigns targeting strategic enterprise accounts.
  • Optimize campaigns to drive quality MQLs with measurable outcomes (CPL, conversion rate, ROI).
  • Collaborate with sales for audience targeting, message alignment, and lead feedback.
  • Conduct A / B testing on ad creatives, CTAs, and landing pages.
  • Lead Management & CRM Administration (25%)
  • Own the lead journey in CRM - from capture to closure.
  • Perform lead validation, categorization, and assign follow-ups to inside sales or BD teams.
  • Track funnel metrics - MQL, SQL, pipeline conversion rates.
  • Serve as CRM administrator for lead records, campaign tagging, and dashboards (Zoho / HubSpot preferred).
  • Create weekly / monthly lead reports and present campaign impact to leadership.
  • Social Media & Content Promotion (15%) - Manage LinkedIn and other B2B social handles with a content calendar aligned to campaigns.
  • Promote blogs, case studies, events, and webinars to drive traffic and engagement.
  • Monitor social analytics and adjust strategy based on insights.
  • Website & Landing Page Management (15%) - Manage updates and enhancements to the company website using CMS (WordPress).
  • Track Website Analytics and share reports.
  • Create and optimize campaign-specific landing pages with performance-focused layouts.
  • Ensure mobile responsiveness, SEO hygiene, and analytics tagging.
  • SEO & Performance Optimization (15%)
  • Conduct keyword research and implement on-page SEO strategies.
  • Optimize web content and landing pages for target keywords and user experience.
  • Track organic performance and backlinks using SEMrush, Ahrefs, and Search Console.
  • Collaborate with the content team for regular publishing of blogs, use cases, and service pages.

    • Required Skills & Qualifications :

  • Bachelor's / master's degree in marketing, Mass Communication, Digital Media, or related field.

    • Minimum 5 years of experience in B2B digital marketing, including :

  • Lead generation campaigns (Google, LinkedIn)
  • CRM-based lead management and nurturing
  • Website CMS management (WordPress preferred)

    • (ref : iimjobs.com)

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