YouTube Channel Manager

ConfidentialBengaluru / Bangalore, India

6 days ago

Job description

About Vedantu :

Founded in 2014, Vedantu emerged as a visionary in the ed-tech space, pioneering the shift towards online education in India. Our name, derived from 'Veda' (knowledge) and 'Tantu' (network), reflects our mission : to create a vast network of knowledge accessible to all. We embarked on a journey to transform the educational landscape, leveraging technology to make quality education available, affordable, and personalized.

Job Title : YouTube Channel Manager

Location : HSR Layout, Bengaluru

Department : Youtube

Job Type : FTC

Working Hours : Monday to Saturday, 11 : 00 am to 8 : 00 pm, with additional hours as required

Experience Level : 1+

Key Responsibilities :

Develop and execute strategies to increase subscribers, views, and watch time.
Identify and implement content trends, formats, and opportunities relevant to the niche.
Optimize posting schedules, playlists, and content calendars for maximum reach.
Plan, upload, and manage all video content following best practices.
Write compelling titles, descriptions, and tags optimized for YouTube SEO.
Design and test thumbnails to improve CTR (Click-Through Rate).
Collaborate with scriptwriters, video editors, and designers for high-quality video output.
Track and analyze performance metrics (CTR, audience retention, engagement rate, etc.).
Generate weekly / monthly reports and insights for content and strategy improvement.
Monitor competitor channels and trends to benchmark and identify growth opportunities.
Manage and respond to comments, ensuring community engagement and feedback loops.
Build audience loyalty through polls, posts, and YouTube Community features.
Coordinate with social media teams for cross-platform content promotion.
Ensure all content aligns with brand tone, values, and guidelines.
Explore monetization opportunities (ads, sponsorships, memberships, collaborations).
Manage YouTube channel policies, copyrights, and compliance issues.

Preferred Qualifications :

Bachelor's degree in Marketing, Communications, or a related field.

Experience working with brands, influencers, or content creators.

Understanding of digital marketing and cross-platform promotion.

Skills Required

Digital Marketing

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Channel Manager • Bengaluru / Bangalore, India