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Immediate Start! Social Media Manager

Immediate Start! Social Media Manager

Kritarra JewelsIndia
16 hours ago
Job description

Role Overview

We're seeking a creative, strategic, and detail-oriented Social Media Manager to elevate our digital presence. This role involves managing all aspects of social media—strategy, content, engagement, influencer marketing, and analytics—with a focus on reinforcing our luxury positioning and engaging our high-end audience.

Responsibilities

Strategy & Campaigns

  • Develop and execute a sophisticated social media strategy that aligns with brand objectives and elite consumer expectations; oversee platforms such as Instagram, Pinterest, Facebook etc
  • Design and implement campaigns—from seasonal and new launches

Content Creation & Aesthetics

  • Produce relevant content : high-quality photography, lifestyle imagery, short-form video, elegant graphics, and captivating story formats.
  • Ensure consistent brand voice and aesthetic across all communications, conveying exclusivity, sophistication, and heritage.

    • Community Building & Influencer Collaboration

  • Cultivate and engage a loyal, aspirational online community; respond artfully to comments and inquiries, to reflect the brand’s polished persona
  • Identify and collaborate with influencers, celebrities, or stylists for an authentic and impactful partnership

    • Performance & Analytics

  • Track, analyze, and report on engagement, reach, conversion metrics, and campaign performance to continually refine strategy

    • Trendspotting & Innovation

  • Stay abreast of luxury branding trends and social platform evolutions; proactively incorporate emerging formats, storytelling styles (e.g., Reels, TikTok), and engagement tools.

    • Qualifications

  • Experience : 3 to 7+ years as Social Media Manager, preferably with luxury, fashion, jewellery, or heritage brands
  • Education : Degree in Marketing, Communications, or a creative discipline; credentials from institutions like NIFT or NID are a plus
  • Platform Proficiency : Skilled with Instagram, Facebook, Pinterest, YouTube; adept in tools like Meta Business Suite, Hootsuite, Canva, Adobe Suite
  • Analytical Tools : Comfortable with Google Analytics, social ads managers, SEO tools, and content performance dashboards
  • Creative Skills : Strong visual storytelling sensibility; attention to elegance, narrative, and detail
  • Soft Skills : Excellent communicator, organized, able to multitask, and aligned with luxury clientele sensibilities
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    Social Media Manager • India

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