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Solar Square - Search Engine Optimization Manager

Solar Square - Search Engine Optimization Manager

SolarSquare EnergyMumbai, India
17 hours ago
Job description
  • We are seeking an experienced and performance-driven SEO Manager to take ownership of our organic growth efforts.
  • This role will focus on implementing SEO strategies that improve search engine visibility, grow high-quality traffic, and increase lead conversion across web properties.
  • The ideal candidate has deep hands-on experience in technical SEO, content optimization, and link-building, as well as working with product and dev teams to deliver scalable growth improvements.

    • Key Responsibilities.

    SEO Strategy & Execution :

    • Execute on-page, off-page, and technical SEO strategies aligned with business goals.
    • Conduct detailed keyword research and competitive analysis to identify growth opportunities.
    • Track, analyze, and report on key SEO metrics-organic traffic, keyword rankings, and conversions.

      • On-Page Optimization :

    • Optimize content, metadata, internal linking, and site structure for improved visibility.
    • Work closely with content writers to ensure keyword relevance and SEO-friendly formatting.
    • Maintain SEO hygiene across all pages and templates (category, product, blog, etc.

      • Technical SEO :

    • Collaborate with developers to ensure SEO best practices around speed, crawlability, indexation, structured data, and mobile UX.
    • Monitor and resolve crawl errors, broken links, redirects, and sitemap issues using tools like GSC, Screaming Frog, and Ahrefs.

      • Link-Building & Off-Page SEO :

    • Develop and implement ethical link-building strategies to increase domain authority.
    • Identify and pursue PR and guest posting opportunities.
    • Monitor backlink profile and manage toxic link disavowals.

      • Content Collaboration :

    • Support content planning with SEO-driven topic research and intent analysis.
    • Help create and maintain content calendars for blog, landing pages, and educational content.

      • Tools & Reporting :

    • Use tools like Google Analytics, GSC, SEMrush, Ahrefs, Screaming Frog, and Looker Studio.
    • Prepare monthly SEO performance dashboards and share insights with stakeholders.

      • Key Skills & Competencies :

    • Strong understanding of Google algorithms, ranking factors, and SEO trends.
    • Hands-on expertise in keyword research, on-page optimization, and link building.
    • Experience conducting technical SEO audits and implementing fixes.
    • Comfortable working cross-functionally with engineering, product, and content teams.
    • Analytical mindset with a solid grasp of data visualization and reporting.
    • Familiarity with CMS systems like WordPress, Webflow, or Shopify is a plus.

      • Qualifications :

    • Bachelor's degree in Marketing, Communications, Computer Science, or related field.
    • 4-7 years of SEO experience (in-house or agency).
    • Proven track record of driving organic traffic growth and ranking improvements.
    • Experience in fast-paced startups, e-commerce, or D2C brands preferred.

      • (ref : iimjobs.com)

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    Manager Search Engine Optimization • Mumbai, India