Brand Manager

Job Title: Brand Manager – Maternity & Baby care Brand/s

Location: South Delhi

About the Role

Trucarekidz India Pvt Ltd is looking for an experienced and driven Brand Manager to lead key global brand/s in the Maternity & Baby care category. This role will be the single-point owner for the brand/s in India, responsible for driving sales growth, building brand equity, and acting as the primary liaison with the international brand principals.

The ideal candidate will combine strong commercial acumen with hands-on brand-building experience and excellent cross-functional coordination skills.

Key Responsibilities

Brand Ownership & Strategy

• Own the overall brand strategy and execution for the India market in alignment with global brand guidelines.
• Develop annual brand plans, including sales forecasts, marketing calendars, and launch plans.
• Ensure consistent brand positioning, messaging, and visual identity across all touchpoints.

Sales & Business Performance

• Own and deliver agreed sales, revenue, and profitability targets for the brand.
• Work closely with the sales team to drive distribution, channel performance, and key account growth.
• Analyze market trends, competition, and consumer insights to identify growth opportunities.

Marketing & Communication

• Work with Digital Marketing Team to plan and execute digital marketing initiatives
• Work with Sales team to plan and execute ATL, BTL activations and trade marketing initiatives.
• Drive demand generation among young mothers through relevant, insight-led campaigns.
• Track marketing spends and ROI to ensure effective budget utilization.

Global Brand Liaison

• Act as the key point of contact with the global brand team.
• Coordinate on product launches, marketing initiatives, forecasts, and performance reviews.
• Ensure timely and accurate sharing of reports, insights, and market feedback with brand principals.

Cross-Functional Coordination

• Work closely with internal sales, marketing, supply chain, and finance teams to ensure seamless execution.
• Coordinate product availability, launches, promotions, and communication plans.
• Align internal stakeholders around brand priorities and timelines.

Reporting & Analytics

• Monitor brand performance using sales data, market share, and campaign metrics.
• Prepare regular performance reports and presentations for internal management and global partners.

Use data-driven insights to optimize strategies and execution.

Experience & Skills

• 4–8 years of experience in brand management, category management, or marketing roles. Prior experience in baby care, personal care, or mother & child categories preferred.
• Strong understanding of sales-led brand management and go-to-market execution.
• Experience working with international brands or principals is a strong advantage.

Education

• MBA or equivalent qualification in Marketing, Sales, or Business Management preferred.

Skills Required
Digital Marketing, Marketing, Category Management, Brand Management