▷ [Apply Now] Retention Marketing Specialist

Job Description

Brand : Sotrue

Location : Sector 6, Noida (In-Office)

Role : Retention Marketing Specialist

About Us :

Sotrue is India’s first glow-first beauty brand, reimagining glow not just as a finish but as a feeling. We create effortless, everyday skincare–makeup hybrids made for Indian skin tones, climates, and lifestyles.

Built for the women of Bharat who want glow they can trust, Sotrue blends high-performance formulas, inclusive shades, and relatable storytelling to make beauty simple and accessible.

With strong presence across D2C, marketplaces, and quick commerce, we’re scaling fast — on track to reach ₹100 Cr ARR by 2026.

Our leadership team includes professionals from Bain & Co. and KPMG.

Role Overview :

We’re looking for a Retention Marketing Specialist to own and scale Sotrue’s lifecycle marketing initiatives across WhatsApp, Email, and SMS. The ideal candidate is both creative and analytical — capable of designing campaigns that boost engagement, repeat purchases, and overall Customer Lifetime Value (LTV).

Key Responsibilities :

• Build and execute retention campaigns across WhatsApp, Email & SMS.
• Develop personalized customer journeys and segmentation strategies.
• Analyse customer cohorts to uncover reactivation & upsell opportunities.
• Track & optimise key metrics — repeat rate, CTR, open rate, ROAS, LTV.
• Collaborate with brand & creative teams for impactful communication.
• Experiment with fresh, data-backed retention ideas beyond standard playbooks.

Qualifications :

Why Join Sotrue :