Business Strategy Associate

About the Company :

Founded in 2019, Traya is one of India’s largest digital health-tech platforms for haircare and hair loss. Our mission is to use technology to scale healthcare solutions to 520M+ Indians that are suffering from hair loss with a holistic 360-degree solution, which includes clinically proven, doctor-backed medicines, access to Traya doctors, personal hair coach, customized diet plans, and more!

Founded by Saloni Anand, a techie-turned-marketeer and Altaf Saiyed, a Stanford Business School alumnus, Traya sits at the forefront of the multi-billion-dollar hair care solutions category.

Having raised institutional capital from marquee VCs like Fireside Ventures, Kae Capital, Whiteboard Capital, Traya has more than 2.5L+ customers, with a 93% success rate and 30% MoM growth over the past year.

About the Role

We are looking for a Business Strategy Associate to drive multiple functions required to run a start-up. This is a cross-functional role spanning product , technology , data , operations , and business strategy . You'll help identify problems, design experiments, execute solutions, and drive real impact on engagement and revenue metrics.

This role is ideal for someone who enjoys a kick by solving ambiguous problems, collaborating across teams, and rapidly iterating to deliver measurable outcomes.

Key Responsibilities

Problem Discovery & Insights

• Identify user, product, and operational problems through data analysis, user research, and process understanding.
• Conduct deep-dives to uncover root causes and recommend actionable solutions.

Experimentation & Product Design

Execution & Project Management

Data Analysis & Reporting

Operations & Process Improvement

Metric Ownership

What We Are Looking For

Must-Have Skills