CRM Manager (HubSpot)

Who are we

VAP Group : Shaping Tomorrow, Today.

We are at the forefront of the Web3 and AI revolution, offering consulting services to our global clients in these spaces. We have been transforming traditional digital landscapes with blockchain technology & artificial intelligence, enabling our clients with our one-stop services & solutions globally. Our deep industry knowledge, combined with a rock-solid global team, allows us to deliver services that not only meet today's demands but also anticipate the opportunities of tomorrow.

At VAP Group, the future isn't something we wait for—it's something we create.

Roles And Responsibilities

• Manage and optimize workflows in HubSpot and other marketing automation tools
• Maintain and improve the marketing database for segmentation, personalization, and targeting
• Ensure seamless integration between marketing tools and CRM platforms (e.g., Salesforce, Zoho)
• Collaborate with the marketing team to launch and monitor email campaigns, nurture flows, and lead scoring
• Set up tracking parameters (UTMs) and ensure proper data collection across platforms
• Manage landing page and form creation, and ensure proper syncing with lead capture systems
• Track, measure, and report on key metrics related to campaign performance, ROI, and funnel progression
• Provide actionable insights to improve campaign efficiency and conversion
• Create dashboards and marketing performance reports for stakeholders
• Streamline and document marketing processes for scalability and repeatability
• Coordinate cross-functional efforts between sales, marketing, and product teams
• Manage the marketing tech stack and evaluate new tools to enhance productivity
• Ensure data quality, compliance, and adherence to best practices in database management
• Manage opt-in / opt-out preferences and marketing permissions

Skills & Qualifications

Skills Required

Salesforce, mailchimp, Zoho, google sheets , Google Tag Manager, Marketo, Google Analytics, Excel, Hubspot