User Acquisition (UA) Manager - Live Games
Reliance GamesPune (division)10 days ago
Job description2–5 years’ experience in UA marketing for mobile games with proven success in managing profitable campaigns. Strongly data-driven with excellent analytical skills — able to interpret campaign data, player funnels, and revenue metrics to guide decisions. Hands-on expertise with Appsflyer (MMP) , Firebase, and ad platform dashboards. Demonstrated ability to manage large UA budgets profitably across multiple channels and regions. Experience in creative testing at scale (20–50+ variations / month) and translating results into performance improvements. Proficiency in Excel / Google Sheets (pivot tables, formulas, data manipulation). SQL knowledge is a plus. Strong communicator, able to collaborate cross-functionally and present clear, data-backed insights. Passion for mobile games, live operations growth, and experimenting with AI-driven marketing strategies. Familiarity with ASO and organic uplift strategies. Experience with IP-based titles (Sports, Kids, Entertainment, or Hollywood). Knowledge of ad monetization and cross-promotion strategies within live portfolios.
Who We Are
Reliance Games is a leading game developer and publisher with over 500 million worldwide downloads. We are the largest IP game developer in India , and our studio leads the conceptualization, development, and P&L for all our titles.
We have produced some of the biggest and best IP-based games in the world , collaborating with Hollywood studios like DreamWorks, Warner, Paramount, Sony , and others.
Some of our most popular games include WWE Mayhem, American Dad! Apocalypse Soon, Drone Shadow Strike, World Robot Boxing, Pacific Rim, and T20 Cricket Champions.
The Role
As a UA Manager at Reliance Games , you will be responsible for growing and sustaining our live mobile game portfolio ( WWE Mayhem, Drone Shadow Strike 3, American Dad!, Little Singham , and more) through data-driven user acquisition campaigns.
Your focus will be on profitably scaling UA , ensuring every dollar spent translates into measurable growth, long-term player value, and ROI.
Leverage the latest AI-powered tools and automation platforms to improve targeting, optimize bidding strategies, and scale creative testing at speed.
Key Duties & Responsibilities
- Plan, launch, and manage performance-driven UA campaigns across Meta, Google UAC, TikTok, ASA, Unity, IronSource, Moloco, and regional partners.
- Optimize campaigns daily and weekly to achieve ROAS, ROI, and LTV targets.
- Monitor and analyze campaign performance using Appsflyer, Firebase, and internal dashboards , providing actionable insights.
- Collaborate with the Product and Live Ops teams to align UA spend with events, content updates, and monetization opportunities.
- Partner with the Creative / Art team to test and iterate high-volume ad creatives , driving incremental growth through structured creative testing.
- Conduct cohort analysis to evaluate performance across geos, channels, and audience segments.
- Generate clear reporting for stakeholders, communicating UA performance and learnings effectively.
- Stay ahead of industry trends, AI-driven UA technologies, and platform updates to ensure campaigns leverage the latest features and best practices.
About You
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Acquisition Manager • Pune (division)
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