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Performance Marketing Executive

Performance Marketing Executive

DIGIXGENCYPalakkad, IN
12 hours ago
Job description

Job Summary

We are looking for a Performance Marketing Executive with 2–3 years of experience who can take ownership of advertising + funnels + automation for our EdTech clients and in-house projects. The ideal candidate must have a strong track record of running Meta Ads, Google Ads, and Ads, combined with practical knowledge of webinar funnels, demo session funnels, call-booking funnels, and marketing automation (email + WhatsApp).

This role is central to scaling our EdTech brands by managing full-funnel performance—from lead generation to nurturing to enrollment.

Key Responsibilities

Paid Advertising

  • Plan, launch, and optimize campaigns on Meta (Facebook / Instagram), Google Ads, and Ads.
  • Manage campaign KPIs such as CPL, CTR, ROAS, and lead-to-enrollment conversion.
  • Conduct audience research, competitor analysis, and A / B testing of creatives, ad copies, and landing pages.

Funnel Management

  • Build and manage webinar funnels, demo session funnels, and call-booking funnels.
  • Ensure smooth lead flow from ads to CRM / email / WhatsApp automation.
  • Collaborate with the design / content team for funnel creatives, landing pages, and nurturing sequences.

    • Automation & Integrations

  • Set up integrations using Zapier, Pabbly, or similar tools to connect ads → CRM → email → WhatsApp.
  • Manage email automation tools (ConvertKit, ActiveCampaign, etc.).
  • Run WhatsApp automation via AiSensy, WATI, or similar platforms.

    • Analytics & Optimization

  • Track, analyze, and report campaign and funnel performance using GA, GTM, and dashboards.
  • Suggest and implement improvements across ad campaigns, funnels, and automation flows.
  • Ensure all tracking pixels, events, and conversions are set up correctly.

    • Agency Growth

  • Run campaigns for both client projects and in-house / agency marketing.
  • Stay updated with PPC + funnel marketing trends in the EdTech domain.

    • Requirements

  • 2–3 years of hands-on experience in Meta Ads, Google Ads, Ads.
  • Strong understanding of funnels (webinar / demo / call booking).
  • Experience with Zapier / Pabbly integrations.
  • Proficiency in email marketing tools (ConvertKit, ActiveCampaign, Mailchimp, etc.).
  • Hands-on with WhatsApp automation tools (AiSensy, WATI, etc.).
  • Strong analytical skills and ability to optimize CPL, CTR, ROAS.
  • Experience in EdTech campaigns is a big plus.

    • Why Join Us?

  • Be part of a fast-growing EdTech-specific marketing agency.
  • Work on high-impact performance-driven projects.
  • Exposure to premium tools, funnels, and automation frameworks.
  • Flexible, growth-oriented work culture with performance-based incentives.
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    Performance Marketing • Palakkad, IN

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