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GTM Strategy & Business Development Consultant
GTM Strategy & Business Development ConsultantRoadVision AI • ludhiana, punjab, in
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GTM Strategy & Business Development Consultant

GTM Strategy & Business Development Consultant

RoadVision AI • ludhiana, punjab, in
10 days ago
Job description

We are looking for an experienced GTM, B2B Sales, and Growth Specialist who has previously built and executed proven playbooks for early-stage tech or AI companies. As a part-time consultant, you will work closely with the founder to establish scalable sales, marketing, and partnership processes that help us grow internationally.

This role is ideal for a senior operator who has done this before — someone who understands what a Seed-stage company needs to reach Series A-level scale, global revenue, and predictable pipelines , but wants the flexibility of part-time work or consulting.

Key Responsibilities

1. GTM Strategy Creation & Alignment

  • Review existing sales, marketing, and partnership activities of the company.
  • Create a structured Go-To-Market (GTM) strategy aligned with our business model, product capabilities, and international growth goals.
  • Identify high-potential markets, customer segments, channel partners, and expansion routes.
  • Define positioning, messaging, and value propositions tailored for global prospects.

2. Set Up Scalable Sales & Marketing Processes

  • Build an end-to-end product marketing and business development pipeline , including :
  • Prospect data collection & automation tools
  • CRM setup or clean-up
  • Lead scoring, segmentation, and qualification frameworks
  • Automated email sequences
  • LinkedIn outreach campaigns
  • Dashboarding and reporting mechanisms
  • Establish SOPs for inbound and outbound sales workflows.
  • 3. Partnership Ecosystem Activation

  • Evaluate and strengthen the existing partnership network across regions (Middle East, Europe, APAC, etc.).
  • Create a partner enablement kit including product pitches, one-pagers, demo workflows, co-marketing templates, etc.
  • Set up a repeatable process for managing partner-generated leads.
  • 4. Founder Enablement & Internal Capability Building

  • Train the internal team on modern B2B sales and marketing tools (HubSpot, Apollo, LinkedIn Sales Navigator, outreach automation tools, etc.).
  • Serve as a strategic advisor to the founder on scaling, pricing, ICP refinement, and competitive positioning.
  • Create a 90-day and 180-day execution roadmap.
  • Required Experience

  • 5–12 years of experience in B2B SaaS, AI, Enterprise Tech, Infrastructure Tech , or related GTM roles.
  • Proven experience setting up GTM from scratch for an early-stage startup (Seed → Series A).
  • Strong understanding of outbound sales, PLG (optional), partner-led sales, and international B2B selling.
  • Experience creating automated pipelines, campaign flows, and CRM-driven processes.
  • Ability to translate strategy into execution with minimal supervision.
  • Prior experience in global markets (Middle East, Europe, US, SE Asia) is a strong advantage.
  • Preferred Qualifications

  • Experience with AI, DeepTech, InfraTech, or GovTech products.
  • Hands-on expertise with tools like HubSpot, Apollo, Lemlist, Mailchimp, ClickUp / Notion, Sales Navigator, etc.
  • Ability to create product marketing collateral (playbooks, case studies, pitch decks).
  • Strong communication and stakeholder management skills.
  • Engagement Model

  • Part-time / Consultant role
  • 10–20 hours per week (flexible)
  • Hybrid / remote work supported
  • Competitive consulting fee based on experience
  • Why Join Us?

  • Work directly with the founder of a rapidly growing AI startup with global traction.
  • High-impact role : you will directly shape how the company scales internationally.
  • Flexible engagement with potential to convert to a long-term advisory role or full-time leadership position.
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    Consultant • ludhiana, punjab, in

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