Senior Executive Social Media

Role Overview :

Nykaa is seeking a creative, detail-oriented, and highly driven professional to join its Social Media & Influencer Marketing team across Beauty, Fashion, and Private Label brands. The role will focus on building a strong digital presence, driving community engagement, and amplifying campaigns through social media content, influencer collaborations, and innovative storytelling. The individual will work closely with internal teams, creators, and external partners to deliver impactful campaigns that enhance brand visibility, consumer love, and business growth.

Key Responsibilities :

1. Social Media Strategy & Content

• Develop and manage monthly social media calendars across platforms (Instagram, YouTube, Twitter, Pinterest, Snapchat).
• Conceptualize and create engaging BAU and campaign-led content, ensuring alignment with brand tone and objectives.
• Lead content shoots, ideate shoot decks, and oversee creative direction for launch and BAU requirements.
• Innovate with new content formats to maximize reach, engagement, and audience relevance.
• Ensure inclusivity and diversity in all communication.

2. Influencer Marketing & UGC

3. Campaign & Event Management

4. Analytics & Reporting

5. Stakeholder Management

Knowledge, Skills & Qualifications :