Shopify E-Commerce Marketing Lead

As the Shopify eCommerce Growth Lead , youll :

• Own and improve the full Shopify store experience , from homepage to checkout
• Work on layout improvements, navigation structure, filters, and mobile responsiveness
• Collaborate with devs to implement UI / UX updates and performance enhancements
• Drive ongoing CRO (Conversion Rate Optimisation)
• Design and run A / B tests for product pages, cart flow, CTAs, pricing displays, etc.
• Constantly analyse user behaviour using tools like Hotjar or session recordings
• Plan and manage digital campaigns aligned with product launches and brand events
• Work closely with email and creative teams to develop campaign calendars and content
• Ensure all campaign pages are conversion-optimised and integrated across channels
• Manage day-to-day coordination between cross-functional teams
• Brief and align SEO consultants, email marketers, and Shopify devs around key goals
• Set priorities, timelines, and performance KPIs for each area
• Monitor performance metrics and provide weekly insights
• Track CVR, AOV, bounce rate, customer retention, and funnel progression
• Share weekly performance reports and recommendations to leadership
• Collaborate with customer service & operations
• Identify common support pain points (returns, delivery, FAQs) and reduce them on-site
• Use customer feedback to inform UX improvements and post-purchase flow updates
• Balance brand and performance
• Ensure all optimisations align with Reclaim Nation’s tone, visuals, and values
• Work with the creative team to maintain a premium, consistent brand experience