Key Responsibilities :
- Develop and execute comprehensive SEO strategies to improve organic search rankings and drive targeted traffic to the website.
- Perform keyword research to identify high-potential keywords and integrate them into website content, meta tags, and headers.
- Conduct SEO audits to identify technical issues and recommend on-site optimizations for better search engine performance.
- Collaborate with the content team to create and optimize SEO-friendly content aligned with keyword strategies.
- Manage and optimize off-site SEO efforts, including link-building campaigns and partnerships to enhance domain authority.
- Monitor and analyze website traffic, search rankings, and user behavior using SEO and analytics tools.
- Stay updated with search engine algorithm changes, industry trends, and SEO best practices, adjusting strategies as needed.
- Provide regular SEO performance reports, insights, and recommendations to marketing teams and senior management.
- Work closely with web developers, designers, and content creators to implement SEO recommendations.
- Collaborate with marketing to ensure SEO strategies align with overall marketing goals.
- Identify and resolve technical SEO issues such as crawl errors, duplicate content, and site speed.
- Research and implement emerging SEO trends, including voice search optimization and mobile-first indexing.
- Monitor competitor SEO strategies and market trends to maintain a competitive advantage.
Skills Required
Keyword Research, Google Search Console, Seo Tools