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Associate Director - Marketing Research

Associate Director - Marketing Research

ConfidentialNoida, Delhi NCR
12 days ago
Job description

We at Innovaccer are looking for a  Head of Market Research  for our healthcare technology products catering to the US geography. If you have a background at a top consulting firm (e.g., MBB) or major SaaS organization, along with a proven record of shaping deep, data-driven white papers, high-impact research, and thought leadership pieces, this position will empower you to elevate Innovaccer s market presence.

You will drive high-stakes strategic projects that rely on your analytical rigor, storytelling prowess, and strong understanding of value-based care. Collaborating closely with cross-functional teams, you ll leverage your healthcare technology and marketing expertise to position our products effectively, differentiate us in a competitive landscape, and inform decision-making at the highest levels of our organization.

A Day in the Life

  • Lead Advanced Research & Paper Development :   Spearhead in-depth quantitative and qualitative research initiatives from designing comprehensive surveys, stakeholder interviews & focus groups to producing consulting-grade white papers. Your outputs will influence C-suite thinking, inform thought leadership, and power our go-to-market strategies.
  • Strategic Segmentation & Thought Leadership :   Refine market segmentation frameworks to pinpoint high-potential opportunities across the healthcare ecosystem. Develop insight-rich content blog posts, executive memos, and external research pieces that exhibits extensive strategic depth and polish
  • Synthesize Competitive Benchmarks & Recommendations :   Continuously evaluate Innovaccer s offerings against the broader market, creating structured analyses and strategic recommendations. Use these insights to enhance our solutions and guide forward-thinking product and marketing roadmaps.
  • Cross-Functional Influence & Collaboration :   Work closely with Product, Sales, Marketing, and Strategy teams to transform intricate research findings into actionable narratives. Provide executive-level guidance on positioning, differentiation, and messaging that resonates with multiple audience segments.
  • Advanced Data Analytics :   Leverage tools such as Excel, Power BI, Tableau, Python, or R to generate actionable insights from large datasets.
  • Presentations and Reports :   Craft polished presentations, executive summaries, and in-depth white papers that highlight research outcomes, guiding strategic decisions and reinforcing Innovaccer s authority in healthcare technology.
  • Thought Leadership
  • Contribute to blog posts, external research publications, and webinars to enhance brand credibility.
  • Develop top-tier marketing collateral, pitch decks, and sales enablement materials that reflect the rigor of consulting-level analysis.
  • Market Vigilance :   Stay ahead of emerging U.S. healthcare regulations, competitors movements, and new technologies in value-based care ensuring our research priorities and market presence remain relevant and future-proof.

What You Need

  • 7+ years of relevant experience  in market research, strategic consulting, or product marketing with a track record at top consulting (MBB) or leading SaaS technology companies. Experience in healthcare technology or healthcare IT is highly preferred, and a Master s degree is a plus.
  • Proven White Paper & Thought Leadership Expertise :   Demonstrated ability to craft in-depth, influential white papers, executive summaries, or reports that resonate with senior stakeholders and establish brand authority.
  • Technical Proficiency :   Expert-level understanding of survey design, data analytics, and research methodologies.Experience with SPSS, SAS, Power BI, Tableau, Python, or R is a plus.
  • Healthcare Insight :   Solid understanding of value-based care models, healthcare payment reform, and healthcare industry trends in the U.S.
  • Marketing & Strategy Execution :   Experience translating research insights into successful marketing strategies that drive measurable business outcomes. Ability to create high-impact research collateral, pitch decks, and sales enablement materials with the polished depth of consulting deliverables.
  • Collaboration & Communication :   Exceptional communication, interpersonal, and stakeholder management skills. Strength in presenting complex data to senior leadership in a concise, consultative manner.
  • Campaign & Analytics Tools :   Familiarity with marketing automation platforms, CRM systems, and analytics tools is an advantage.
  • Work Ethic :   Self-motivated, results-oriented, and comfortable thriving in a fast-paced, dynamic environment.

    • Skills Required

    Market Research, Sas, Spss, Data Analytics, Marketing Strategy, Crm, Analytics

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