Landran, Mohali | On-site
Full-Time | 2–3 Years Experience
₹3 LPA (Fixed) + Incentives
️ Monday–Friday | IT Services Industry
Team Size : 8
Interview Process : 2 Rounds
About the Role
We are looking for a proactive and data-driven
Digital Marketing Executive & Lead Generation Specialist
who can manage performance marketing campaigns, generate qualified leads, and drive consistent digital growth.
If you have hands-on experience with
Meta Ads, Google Ads, LinkedIn Ads, sales funnels, retargeting, and organic lead generation , this role is perfect for you.
Key Responsibilities
Performance Marketing
Plan, execute and optimize paid campaigns across
Meta, Google, and LinkedIn .
Maintain strong
ROAS
and continuously improve ad performance.
Develop strategies for
audience targeting, segmentation, retargeting , and funnel optimization.
Lead Generation
Meet
daily / weekly / monthly
lead generation targets.
Generate leads via
LinkedIn Sales Navigator, Google Maps, social media outreach, groups & communities .
Implement funnel-based strategies to capture and qualify leads.
Social Media Management
Manage official brand presence across
Facebook, Instagram, LinkedIn, Twitter, YouTube , etc.
Plan and schedule content using social media tools.
Track engagement, reach, impressions, and conversions to drive growth.
Reporting & Analytics
Prepare
weekly & monthly
performance reports for campaigns, leads, and ROI.
Analyze metrics, identify gaps, and implement optimization strategies.
Required Skills
2+ years of hands-on experience in
Digital Marketing & Lead Generation .
Strong expertise in
Meta Ads, Google Ads, and LinkedIn Ads .
Solid understanding of
sales funnels, retargeting, audience segmentation, ROI tracking .
Proficiency with tools such as :
Meta Business Suite
Google Analytics & Google Tag Manager
LinkedIn Sales Navigator
Social media management platforms
Excellent communication, analytical abilities, and a performance-driven mindset.
Perks & Benefits
Performance bonuses for meeting or exceeding
ROAS & lead targets .
Fast career growth in an expanding digital marketing team.
Opportunity to work across diverse industries with advanced marketing tools.
Social Media Manager • Delhi, India