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Immediate Start! Head of Brand
HireBoundIndia12 hours ago
Job description7+ years in brand markeƟng, ideally with food, FMCG, or digital-first consumer brands. A builder who has helped take brands from niche to mainstream. Fluent in digital culture, influencer ecosystems, and community-led growth. Creative storyteller who can balance brand love with business impact. Comfortable working in a fast-moving, high-growth, start-up environment.
About the Role
We’re looking for a brand builder at heart — someone who can take our food brand from great products to a loved household name. You’ll own the brand vision, craft how we show up to consumers, and bring fresh, creative energy to how we engage with our community.
What You’ll Do
- Shape the brand story, tone, and identity— and make sure it shines through in everything from packaging to Instagram posts.
- Lead campaigns that spark conversation and connection — whether through content, collabs, or smart experiences.
- Build a digital-first playbook : social, influencers, creator-led partnerships, and community initiatives.
- Use data and insights to refine what’s working (and drop what’s not).
- Collaborate with product, sales, and ops so the brand comes alive everywhere.
- Nurture and grow a small, sharp markeƟng team that moves fast and thinks big.
Who You Are
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Immediate Start Head • India