Jr. Media Planning Executive

Media Strategist

Job Description

Experience Required :

6 months to 1 year of experience

Major Roles & Responsibilities :

Understanding business objectives of the clients

Responsible to get the new campaign briefs

Identify the best possible platforms and create a plan basis the marketing objectives

Understanding the benchmark rates from the buying team before sharing the plan to the clients

If any requirement of third parties - coordinate with the internal third party team to get the best possible rates

Ensuring the media plan is shared with the clients

Work on iteration on the media plans basis feedback from the clients as and when required

Once the media plan is locked, share the estimate with the accounts team, for the estimates to be raised

Sharing the estimate to the client and getting the approval and getting the POs in place from the client.

Ensuring campaigns commences on time without any major delay.

Monitoring the campaigns along with the buying team and ensuring the rates are in par with the media plans

Using Analytics tool such as Google Analytics, SimilarWeb, SEMRush for industry benchmarking

Skills Required :

Strong Communication & Time management skills

Strong attention to detail, problem solving attitude and having an analytical mind

Knowledge of Google Analytics, SimilarWeb, SEMRush

Knowledge of Amazon Ads, Flipkart Ads