Digital Marketing Specialist
We are seeking a highly skilled digital marketing specialist to develop and implement effective social media strategies across the luxury fashion, beauty, and lifestyle sectors.
Key Responsibilities :
- Analyze Instagram insights to track performance, retention graphs, follower vs non-follower engagement, hook drop-off percentages, and identify areas for improvement.
- Content Strategy : Suggest optimizations to enhance retention and virality across Reels.
- Creative Packaging : Develop scripts and package content (hooks, captions, formats) to maximize saves, shares, and reach.
- Trend Mapping : Identify trending formats, sounds, and cultural moments in India / UAE relevant to luxury audiences.
- Growth Guidance : Recommend data-driven strategies to consistently achieve 100K+ views.
Requirements :
Proven experience with creators or brands in fashion, luxury, or lifestyle.Ability to read analytics and turn them into actionable creative ideas.Understanding of the Indian and / or UAE luxury consumer mindset.Experience scaling accounts with viral content (100K–1M views).Skilled at short-form storytelling (hooks, scripts, keyworks, trending audios and captions).You're a Great Fit If…
Have a proven track record of delivering successful social media campaigns.Are comfortable working with data and analytics tools.Have excellent communication and project management skills.