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Events Head College Connect & Strategic Event Marketing

Events Head College Connect & Strategic Event Marketing

ConfidentialChennai
30+ days ago
Job description

Key Responsibilities :

Strategize and Execute Events :

  • Lead planning and execution of offline and online events, including hackathons, college connect programs, and product-led marketing campaigns.
  • Develop and manage event calendars aligned with business goals.

B2B & B2C Engagement :

  • Build and nurture relationships with college institutions, student communities, and corporate partners.
  • Design events that cater to both student audiences (B2C) and business stakeholders (B2B).

    • Vendor & Host Management :

  • Identify, onboard, and manage event vendors, hosts, and logistics partners.
  • Ensure high-quality execution and adherence to brand standards.

    • Marketing & Promotion :

  • Collaborate with the online marketing team to promote events across digital channels.
  • Drive user acquisition through targeted campaigns and event-based funnels.

    • Innovation & Product-Led Strategy :

  • Integrate product features and launches into event formats to enhance engagement.
  • Leverage data and feedback to optimize event performance and ROI.

    • Budgeting & Reporting :

  • Own event budgets, negotiate contracts, and ensure cost-effective execution.
  • Track KPIs and prepare post-event reports for stakeholders.

    • Qualifications :

  • 5+ years of experience in event management, preferably in tech, education, or startup ecosystems.
  • Proven track record in hosting large-scale events, hackathons, and college outreach programs.
  • Strong understanding of online marketing, user acquisition, and product-led growth strategies.
  • Excellent communication, negotiation, and leadership skills.
  • Ability to thrive in a fast-paced, cross-functional environment.

    • Preferred Skills :

  • Experience with event tech platforms and CRM tools.
  • Familiarity with student engagement strategies and campus ambassador programs.
  • Creative mindset with a passion for building memorable experiences.

    • Skills Required

    B2C, B2b, ROI, Crm

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