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Digital Media Innovator
beBeeDigitalMediaKochi, Kerala, India1 day ago
Job descriptionDegree in Marketing, Media Studies, Advertising, or related field. 5+ years in digital advertising, media strategy, or marketing analytics. Proficient with Google Analytics, ad platform tools, and programmatic systems. Strong understanding of media psychology and emerging tech in advertising.
Job Description :
A Digital Media Strategist is sought to drive innovation in advertising, media planning, and marketing analytics. This role involves analyzing campaign performance, audience segments, attribution models, and ROI / ROAS.
Key Responsibilities :
- Utilize psycholinguistics and conversational commerce to shape ad strategies.
- Explore AR / VR adoption and related regulatory considerations.
- Drive insights using tools like Google Analytics, programmatic platforms, and ad measurement systems.
Required Skills & Competencies :
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Digital Media Innovator • Kochi, Kerala, India
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