Donor Engagement and Growth Strategist

About Donatekart

Donatekart is India’s most trusted crowdfunding platform for social causes — enabling people to donate products directly to those in need. We’re on a mission to make giving transparent, impactful, and deeply rewarding. We’re now looking for a dynamic Growth Associate who can help us scale both donor acquisition and retention using data, creativity, and AI.

About the Role

We’re seeking a Growth Associate who thrives at the intersection of marketing, data, and technology. You’ll play a key role in driving Donatekart’s growth by owning retention and engagement through MoEngage and other CRM channels, while also contributing to acquisition through performance marketing analysis and creative strategy across Meta and Google.

This role is ideal for someone who is analytical, creative, and excited to experiment with AI-led marketing tools and workflows.

Key Responsibilities

Retention (Primary Focus) :

• Manage donor lifecycle journeys across MoEngage, WhatsApp, Email, and SMS to drive engagement, repeat donations, and retention.
• Build and optimize automated flows — onboarding, reactivation, cart abandonment, and post-donation engagement.
• Analyze user cohorts, LTV, and churn data to identify growth opportunities.
• Collaborate with design and content teams to personalize and test communication.
• Drive measurable improvements in repeat donation rate and user engagement metrics.

Acquisition (Secondary Focus) :

AI-First Marketing :

What You’ll Need