Senior Marketing Automation Manager

About PTR Global

PTR Global is a premier talent solutions organization recognized for delivering high-performance staffing, workforce solutions, and operational excellence across the talent lifecycle. As a technology-forward organization, we leverage Salesforce, MCAE (Pardot), and automated marketing workflows to accelerate lead quality, speed-to-engagement, and measurable conversion outcomes. Our teams operate with precision, experimentation, and a deep commitment to enabling Sales, Recruiting, and Delivery through data-driven marketing automation.

Summary

The Senior Marketing Automation Manager is a hands-on leader responsible for owning the MCAE (Pardot) platform, lead scoring frameworks, nurture programs, and all marketing automation operations. This role designs and optimizes campaigns, experiments, segmentation, and lifecycle flows that directly improve lead quality and conversion for Sales, Recruiting, and Delivery teams. As part of the Tech Enablement organization, this position works cross-functionally to align data, governance, and automation with revenue objectives. The ideal candidate blends strategic thinking with deep platform execution expertise.

Job Description

• Own the MCAE platform roadmap including campaign architecture, data model alignment, operational SLAs, and scalability planning.
• Build and operate MCAE / Pardot campaigns such as engagement programs, dynamic lists, forms, completion actions, segmentation layers, and lead lifecycle automations.
• Manage Salesforce ↔ MCAE sync health, including field mapping, deduplication logic, scoring and grading frameworks, and sync troubleshooting.
• Design and execute A / B and multivariate tests to optimize subject lines, cadence, nurture paths, and campaign structures;

analyze performance andscale winning variations.

Requirements

Why Join PTR Global?

At PTR Global, you will directly influence how marketing automation accelerates revenue and operational outcomes across a dynamic, high-growth talent solutions environment. You will own a mission-critical platform, lead experimentation at scale, and shape the roadmap for MCAE-powered automation. PTR Global offers a collaborative, innovative culture where your work has tangible impact across Sales, Recruiting, and Delivery. You’ll have the opportunity to build, optimize, and govern systems that meaningfully advance the organization’s go-to-market performance.

Compensation and Benefits Disclosure

and other conditions ofemployment. Our full-time consultants have access to benefits including medical, dental, vision and 401K contributions as well as any other PTO, sick leave, and other benefits mandated by appliable state or localities where you reside or work.