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Senior Graphic Designer - D2C

Senior Graphic Designer - D2C

FraganoteKakinada, IN
1 day ago
Job description

Role Overview :

As the Senior Graphic Designer at Fraganote, you will drive the brand's visual direction across all digital and print touchpoints. You will collaborate with cross-functional teams to craft compelling, consistent, and innovative designs that reflect the essence of Fraganote. From packaging to performance ads to editorial layouts, you’ll lead a small design team and ensure the brand stands out with elegance, emotion, and clarity.

Key Responsibilities :

  • Own and evolve Fraganote’s visual identity across all channels (website, social, packaging, campaigns, print).
  • Lead and mentor junior designers.
  • Collaborate with marketing, product, and content teams to conceptualize and execute creative assets.
  • Oversee all stages of design from concept to final execution — ensuring high aesthetic quality and brand consistency.
  • Design and review packaging, labels, lookbooks, product mockups, performance ad creatives, and retail collaterals.
  • Ensure all assets are optimized for various platforms including Meta, Google Ads....
  • Manage timelines, workflows, and feedback cycles efficiently across multiple projects.
  • Stay ahead of design trends in beauty, fashion, and lifestyle — infusing fresh perspectives into the brand.

Required Skills & Qualifications :

  • Bachelor’s degree in Graphic Design, Visual Arts, Communication Design, or a related field.
  • At least 2 years of design experience, preferably in the beauty, fashion, lifestyle, or D2C space.
  • Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign), Figma, Canva, and After Effects (bonus).
  • Strong understanding of typography, color theory, visual hierarchy, and brand systems.
  • Experience in packaging design, print production, and digital advertising.
  • Ability to manage multiple projects and deliver quality work under tight deadlines.
  • Eye for storytelling, minimal aesthetics, and brand alignment.
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    Senior Graphic Designer • Kakinada, IN

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