Area Sales Manager – Modern Trade

Role : Area Sales Manager – Modern Trade

Location : Mumbai

Educational Qualifications : MBA

Preferred Experience (Type & Nature) : 6 - 8 years in FMCG industry. Should have experience in dealing with organized retail in FMCG for at least 2 years

Role Purpose : This position is responsible for achievement of business objective of the channel (Primary & Redistribution) in coordination with Head Office, driving the backend operations of Modern Trade. In addition to the above, this position will also support in the formulation of consumer promotions for modern trade.

Key Accountabilities / Responsibilities :

1. Financial : Responsible to deliver AOP across MT Chains and brands. Ensure Fill rate to maximize business Maintain account profitability tracker for major chains

2. Customer : Develop, negotiate and utilize budget for maximizing business goals Execute Terms of Trade at the Store Level Manage Range, Assortment, Space, Visibility execution Conduct periodical business review monthly / quarterly with chains ensure a robust engagement & relationship matrix with MT customers (inc distributors) at a region level

3. Process : Designing account wise plan for the respective branch on monthly and quarterly to drive volume, value, market share and activations TOT planning & adherence, Business planning, Market share deliverables Claim management from distributor to commercial team and system through portal 2 Collate data and prepare reports to track various parameters e.g. Sales Efficiency, Sales Achievement and Champion's Scorecard and discuss with the Team

4. People : Drive Merchandising, and in-store execution First point contact for all the Regional Key Accounts First point contact for all the zonal offices of the National Key Accounts

• First point contact can be defined as all the
• liaison work
• policy communication
• TOT negotiation