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Product Marketing Manager (SaaS)
CAMB.AIIndia30+ days ago
Job descriptionOwn and optimize all product messaging on the company website Document messaging frameworks and learnings for marketing team distribution across verticals Collaborate with technical, customer success, and sales teams to develop consistent messaging across all channels Ensure seamless alignment between marketing messaging and technical documentation Conduct daily customer conversations to gather insights and feedback Segment user base and analyze pain points, objections, and behavioral patterns Develop targeted messaging strategies to address specific customer concerns and needs Translate customer insights into actionable marketing strategies Partner with pre-sales team to create comprehensive sales assets and collateral Document and maintain pitch decks, sales demonstrations, proof-of-concepts, and objection handling materials Conduct weekly dealflow analysis to identify bottlenecks and optimize sales processes Develop and maintain competitive battlecards for the sales team Own the complete customer case study development process Monitor and analyze competitor activities, marketing strategies, and product offerings Conduct regular testing of internal products and competitive solutions Maintain pricing strategies and optimize product packaging for both self-serve and enterprise segments Collaborate with technical and sales teams to ensure user-focused feature development (naming conventions, UX copywriting, etc.) Own end-to-end go-to-market strategy for all feature launches Develop pre-launch buzz generation strategies and campaigns Align cross-functional teams on success metrics and launch expectations Optimize post-launch messaging for maximum user engagement Own feature launch KPIs until successful handover to customer marketing team
Position Overview
We are looking for an experienced Product Marketing Manager to drive our product messaging, customer research, and go-to-market strategies. This role requires a strategic thinker who can bridge the gap between technical capabilities and customer needs while enabling our sales team for success.
Experience Requirements
- 3-5 years of experience specifically as a Product Marketing Specialist
- Proven track record in B2B product marketing
- Experience in conducting webinars, and creating demo videos and other marketing assets.
Key Responsibilities
Messaging and Website
Customer Research & Insights
Sales Enablement
Competitive Intelligence
Feature Launch Management
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Product Marketing Manager • India
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