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Strategy & Delivery Lead Alliance- Senior Manager

Strategy & Delivery Lead Alliance- Senior Manager

PricewaterhouseCoopersKolkata, West Bengal, India
30+ days ago
Job description

Industry / Sector

Specialism

Analytics

Management Level

Senior Manager

Job Description & Summary

At PwC our people in brand management marketing and sales focus on collaboration to develop and execute strategic sales and marketing initiatives. These individuals focus on driving revenue growth promoting the Firms services enhancing brand visibility and capturing new business opportunities. They utilise market research digital marketing creative campaigns and effective sales strategies to engage clients enhance the firms brand and market presence and achieve organisational targets.

As a marketing generalist at PwC you will focus on a wide range of marketing activities aimed at promoting the Firms products or services. You will conduct market research develop marketing strategies create and execute marketing campaigns and analyse campaign performance. You will leverage a versatile skill set and knowledge in various marketing channels holding responsibility for validating brand consistency reaching target audiences and driving customer engagement and loyalty.

The Opportunity

As a Marketing Strategy and Delivery Lead of the Alliances Marketing support team you will drive strategic marketing alignment and operational excellence across alliance campaigns leading a high-performing team to execute compliant data-driven programs. Youll play a pivotal role in optimizing performance insights managing capacity and risk and ensuring campaign delivery is aligned with stakeholder priorities and firm-wide objectives.

Responsibilities

Team Leadership

Lead mentor and develop the marketing team

  • Maintain process documentation quality frameworks and approval workflows
  • Drive adoption of standardized campaign tools and templates
  • Manage team utilization and capacity

Escalation Capacity & Quality Management

Proactively manage escalations and workstream blockers ensuring service reliability and stakeholder confidence.

Align with Marketers on delivery health performance concerns and evolving team needs.

Monitor and report on capacity constraints surfacing support gaps and working with leadership on resourcing strategies.

Assist team members with prioritization understanding timelines and ensuring timely delivery

Campaign Strategy and Governance

Understand overall marketing strategy and how specific campaigns align with the strategy

Provide insight and coaching to team members as needed to ensure campaign assets are aligned with objectives and strategic directives.

  • Understand branding legal and independence requirements and assist team members in navigating review processes ensuring required stakeholder groups are properly consulted
  • Performance and Pipeline Insights

    Understand performance measurement strategy including alignment of marketing KPIs with Alliance Operations dashboards for impact analysis

    Assist team members with transforming campaign performance insights into operational and executable marketing tactics to address performance gaps

    Understand the interaction of marketing with other stakeholder groups (e.g. sales and alliance teams) and assist team in tracking buyer acquisition and lead movement

    Job Requirements and Preferences :

    Background & Experience :

  • 8-10 years in marketing campaign management or digital communications
  • 6 years in leadership roles with global stakeholder alignment
  • Experience working with a strategic alliance marketing organization at another Big 4 firm or in a marketing role within one of PwCs strategic Alliances
  • Documented history working within a business-to-business market strategy
  • Experience working in a highly matrixed environment with multiple products preferred
  • Education and Qualifications : Bachelors degree

    Language : English (Oral & Written)

    Tools Proficiency :

  • High proficiency in Salesforce Einstein Analytics Marketing Cloud Workfront
  • Strong knowledge of branding / compliance (JBR OFRO) in a corporate setting
  • Experiencing leveraging ChatGPT for content creation and daily tasks
  • Soft Skills :

  • Strategic leadership and stakeholder influence : Demonstrates strong decision-making executive communication and the ability to align cross-functional teams around alliance priorities and operational goals.
  • People management and operational agility : Leads teams with clarity and empathy manages escalations and drives continuous improvement in a dynamic fast-paced environment.
  • Travel Requirements

    Not Specified

    Job Posting End Date

    Required Experience :

    Senior Manager

    Key Skills

    Marketing,Data Visualization,Tableau,Customer Segmentation,Microsoft Powerpoint,Investment Banking,Strategic Planning,Financial Modeling,Customer relationship management,Management Consulting,Google Suite,Analytics

    Employment Type : Full-Time

    Experience : years

    Vacancy : 1

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    Alliance Manager • Kolkata, West Bengal, India

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