Industry / Sector
Specialism
Analytics
Management Level
Senior Manager
Job Description & Summary
At PwC our people in brand management marketing and sales focus on collaboration to develop and execute strategic sales and marketing initiatives. These individuals focus on driving revenue growth promoting the Firms services enhancing brand visibility and capturing new business opportunities. They utilise market research digital marketing creative campaigns and effective sales strategies to engage clients enhance the firms brand and market presence and achieve organisational targets.
As a marketing generalist at PwC you will focus on a wide range of marketing activities aimed at promoting the Firms products or services. You will conduct market research develop marketing strategies create and execute marketing campaigns and analyse campaign performance. You will leverage a versatile skill set and knowledge in various marketing channels holding responsibility for validating brand consistency reaching target audiences and driving customer engagement and loyalty.
The Opportunity
As a Marketing Strategy and Delivery Lead of the Alliances Marketing support team you will drive strategic marketing alignment and operational excellence across alliance campaigns leading a high-performing team to execute compliant data-driven programs. Youll play a pivotal role in optimizing performance insights managing capacity and risk and ensuring campaign delivery is aligned with stakeholder priorities and firm-wide objectives.
Responsibilities
Team Leadership
Lead mentor and develop the marketing team
Escalation Capacity & Quality Management
Proactively manage escalations and workstream blockers ensuring service reliability and stakeholder confidence.
Align with Marketers on delivery health performance concerns and evolving team needs.
Monitor and report on capacity constraints surfacing support gaps and working with leadership on resourcing strategies.
Assist team members with prioritization understanding timelines and ensuring timely delivery
Campaign Strategy and Governance
Understand overall marketing strategy and how specific campaigns align with the strategy
Provide insight and coaching to team members as needed to ensure campaign assets are aligned with objectives and strategic directives.
Performance and Pipeline Insights
Understand performance measurement strategy including alignment of marketing KPIs with Alliance Operations dashboards for impact analysis
Assist team members with transforming campaign performance insights into operational and executable marketing tactics to address performance gaps
Understand the interaction of marketing with other stakeholder groups (e.g. sales and alliance teams) and assist team in tracking buyer acquisition and lead movement
Job Requirements and Preferences :
Background & Experience :
Education and Qualifications : Bachelors degree
Language : English (Oral & Written)
Tools Proficiency :
Soft Skills :
Travel Requirements
Not Specified
Job Posting End Date
Required Experience :
Senior Manager
Key Skills
Marketing,Data Visualization,Tableau,Customer Segmentation,Microsoft Powerpoint,Investment Banking,Strategic Planning,Financial Modeling,Customer relationship management,Management Consulting,Google Suite,Analytics
Employment Type : Full-Time
Experience : years
Vacancy : 1
Alliance Manager • Kolkata, West Bengal, India