Portfolio growth and market share
100 for the Portfolio and increase Abbott market share
Deliver Portfolio Plan Sales and Plan MarginAchieve NPI targets for the Portfolio (number of products to be launched and sales from NPI)Portfolio / Disease Area insights
Undertake periodic research to identify emerging short and long-term therapy growth trends in Portfolio / Disease AreaUndertake periodic research to identify emerging diagnosis and treatment trends in the respective disease areasUndertake periodic research to identify patient insights that could lead to shifts in the treatment or delivery landscape for the portfolio / individual therapiesComplete a comprehensive competitor scan once a year to identify competitor strategies and potential new molecule threatsDriving Portfolio / Disease Area leadership
Annually create a Portfolio plan for the Portfolio / Disease AreaIdentify and ideate new product opportunities for the Portfolio / Disease AreaIdentify and ideate on product innovations (e.g. LCM, packaging) for existing productsIdentify new markets and new channel opportunities to drive Portfolio / Disease Area growthArbitrage between Therapies
Owner / manager of the marketing spend across therapies within the Portfolio / Disease AreaEvaluate marketing RoI across different therapies and adjust strategy accordinglyDecide on pricing strategy for the Portfolio / Disease AreaJOB FAMILY : Product Management LOCATION : India >
Mumbai : BKC Building TRAVEL : Yes, 25 % of the Timet SIGNIFICANT WORK ACTIVITIES : Continuous sitting for prolonged periods (more than 2 consecutive hours in an 8 hour day)
Role : Head - Marketing
Industry Type : Medical Devices & Equipment
Department : Marketing & Communication
Employment Type : Full Time, Permanent
Role Category : Marketing
Education
UG : Any Graduate
PG : Any Postgraduate
Skills Required
Product Management, Marketing Head, Sales, Pharma, pricing strategy , Packaging
