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Social Media Associate

PW (PhysicsWallah)Lucknow, IN

20 days ago

Job description

Location : Ludhiana (Local Candidates Preferred)

Position Overview :

We are seeking a Regional Social Media Manager for Ludhiana to drive growth and engagement across school fan pages. The role demands expertise in short-form video creation, social media campaigns, and platform optimization. Success will be measured by 15% MoM follower growth, 10%+ engagement rates, and consistent daily content output.

Key Responsibilities :

Content Production (60%)
Create 5 high-quality videos weekly (Reels / Shorts, testimonials, event highlights).
Publish daily shorts across YouTube & social media.
Design 5+ static posts weekly (graphics, carousels, stories).
Update weekly Google My Business posts.

Growth & Engagement (25%)

Deliver 15% MoM follower growth & 10%+ engagement rates.

Share weekly updates (photos, events, announcements).

Drive 6+ Google reviews / month per location.

Campaigns & Initiatives (15%)

Execute 1+ localized digital campaign / month.

Train students to create content via Social Media Clubs.

Track and report KPIs with actionable insights.

Performance Metrics (KPIs)

5 videos / week | Daily shorts | 5+ static posts / week

15% follower growth (MoM) | 10%+ engagement rate

6+ Google reviews / location / month

Skills & Qualifications

Graduate (Marketing, Mass Comm., or related field preferred).

2+ years in social media marketing with focus on short-form video.

Hands-on with Canva, CapCut, Premiere Pro (or similar).

Proven track record in achieving 15%+ MoM account growth.

Strong communication, organizational, and collaboration skills.

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Social Media Associate • Lucknow, IN