Job Title : Media Strategy Professional
As a leading organization in AI research, we are seeking an experienced Media & Advertising Strategist to join our team. The ideal candidate will have 5+ years of experience in digital advertising, media planning, and marketing analytics.
- Campaign Analysis : The successful candidate will analyze campaign performance, audience segments, attribution models, and ROI / ROAS.
- Ad Strategy : Leveraging psycholinguistics and conversational commerce, the strategist will shape ad strategies to drive results.
- Media Trends : Exploring emerging trends in AR / VR adoption, immersive media, and regulatory considerations will be key to this role.
Required Skills & Competencies
A degree in Marketing, Media Studies, Advertising, or a related field is essential.At least 5 years of experience in digital advertising, media strategy, or marketing analytics.Proficiency in Google Analytics, ad platform tools, and programmatic systems is necessary.A strong understanding of media psychology and emerging tech in advertising is required.Key Responsibilities
Media Planning : Developing strategic media plans to meet business objectives.Advertising Strategy : Creating effective ad strategies that drive engagement and conversion.Analytics : Analyzing campaign performance and providing actionable insights.