SVP - Brand Alliances & Partnerships

Role Overview :

The Head - Brand Alliances and Partnerships will lead and drive strategic partnerships to expand VG’s vast network of digital rewards and branded currency solutions. This role demands a forward-thinking leader capable of managing existing brand relationships, developing new business opportunities, and ensuring seamless technical and financial integrations to enhance VG’s ecosystem.

Qualifications and Skills :

Proven track record in managing strategic alliances and partnerships, preferably in fintech, loyalty, or digital gifting industries.

Strong leadership and team management capabilities with exceptional communication and negotiation skills.

In-depth understanding of the fintech, rewards, and loyalty program landscape, including market trends.

Proficiency in handling P&L responsibilities and legal aspects of partnerships.

Ability to navigate technical aspects and drive efficient API integrations.

Analytical mindset with the capability to derive insights from data and market trends.

Key Responsibilities :

1. Managing Existing Brand Relationships :

Oversee relationship aspects by leading and organizing mapping efforts within the organization.

Supervise the servicing of existing brand relationships alongside the dedicated team.

Collaborate with the Finance team to manage P&L for brands, ensuring commercial success.

Work in tandem with the Legal team to efficiently close agreements and manage legal aspects.

Coordinate with the IT team to handle technical aspects, ensuring seamless API integrations.

2. Driving New Business Development & Servicing :

Lead the onboarding process for new brand partnerships in collaboration with internal teams.

Identify and establish partnerships with brands that align with VG’s digital rewards ecosystem.

Conduct commercial discussions, negotiations, and contract finalization.

Develop and implement strategies to enhance brand alliances and expand VG’s reward offerings.

3. Reporting, Analysis, and Brand Reviews :

Generate comprehensive reports and conduct data-driven analyses for internal and external stakeholders.

Track performance metrics to assess brand engagement and partnership success.

4. Market Understanding and Competitive Analysis :

Gain deep insights into market needs, competitive landscape, and industry trends.

Identify new opportunities to enhance VG’s digital reward solutions.

5. Technical Execution and Negotiations :

Facilitate seamless coordination between VG’s technical teams and partner brands for API integrations.

Conduct negotiations with brand partners to finalize commercial engagements and ensure value-driven collaborations.

About - Vouchagram India Private Limited (brand name - GyFTR)

Vouchagram is a fintech solutions provider in the digital rewards and branded currencies space. Across its 13-year run, VG has redefined loyalty rewards across consumer, channel, retail, petrol, banking, and BFSI space.

GyFTR (Vouchagram India Pvt. Ltd.) is India’s leading digital gifting, rewards, and loyalty platform, enabling instant issuance and redemption of gift vouchers and prepaid solutions. We work with top brands across industries to create impactful customer and employee engagement experiences.

We are one of the largest networks of rewards with 250 + partner brand associations, 300 + clients, and servicing the top 14 banks in the country, driving rewards disbursements worth INRF 4000 Crores annually. A Digital Voucher gets sent from VG’s proprietary technology every 2 seconds! With our edge in white-label rewards solutions and APIs, we aspire to change the way alternate digital currencies like e-vouchers and loyalty points etc, are consumed by our customers. VG ecosystem connects the brand partners, clients, customers, and VG concierge services in real-time to provide instant reward deliveries following our mantra that reward delayed as an experience is reward denied. As a young organisation, we still thrive in a start-up culture where work and after-work life are equally valued and enjoyed. Our employee surveys rate us as one of the most jovial and fun places to work, which motivates employees to look forward to coming to work and delivering their best!