Google Ads Specialist

Role Description

This is a full-time on-site role for a Google Ads Specialist. The Google Ads Specialist will be responsible for managing and optimizing Google Ads campaigns to drive performance and achieve marketing objectives. Daily tasks include creating, analyzing, and adjusting ad campaigns, conducting keyword research, tracking performance metrics, creating reports, and providing recommendations for improvement. Collaboration with cross-functional teams to align campaigns with overall marketing strategies will also be required.

Qualifications

Expertise in Google Ads campaign management and keyword research

Proficiency in data analysis and reporting, with strong knowledge of tools like Google Analytics

Experience in digital marketing strategies and paid advertising

Ability to optimize ad performance and adjust PPC bidding strategies

Excellent problem-solving and analytical skills

Strong written and verbal communication skills

Self-motivated with the ability to work efficiently in an on-site team environment

Experience in the retail or e-commerce sector is a plus

A degree in Marketing, Business Administration, or a related field is preferred