Head of User Acquisition

About the role :

• Develop and execute a cutting-edge user acquisition strategy aligned with each game's overarching marketing and business objectives
• Conceptualize, execute, measure and optimize user acquisition campaigns across multiple platforms, driving to app install and in-app event goals
• Foster an environment of constant innovation and experimentation by championing A / B testing, exploring new ad formats, and piloting novel engagement techniques
• Provide strategic guidance to enhance audience targeting, segmentation, and retargeting strategies to reach the right demographics
• Spearhead the allocation and optimization of budgets for user acquisition campaigns, exercising fiscal prudence while maximizing return on ad spend
• Continuously monitor campaign performance, scrutinize budget utilization, and adjust allocations in alignment with performance metrics and strategic imperatives
• Manage and execute ASO strategy in sync with the paid media strategy to provide uniform onboarding experience to players
• Use analytical tools to measure key performance indicators, track campaign effectiveness, and refine tactics for superior results
• Collaborate with internal teams like data analytics, product and technology to design and measure tactical marketing campaigns
• Lead a high-performing team responsible for campaign ideation, execution, optimization, and performance analysis
• Collaborate with external partners, such as creative agencies, media buying agencies, and platform representatives
• Stay abreast of industry trends, technological advancements, and regulatory changes that impact the paid social landscape
• Experiment with new ad formats, targeting options, and features offered by social media platforms

Who you are :

Even better if you have…