Business Head (11 / 10 / 2025)

Job Description – Business Head (Uttar Pradesh)

About the Position

We are on the lookout for a dynamic sales professional with deep expertise in UP liquor market to drive volume growth. The ideal candidate will be responsible for driving sales, managing distributor / FL2 relationships, ensuring compliance with respect to the state excise requirements, driving market share and achieving growth aligned with the company objectives.

The candidate must have minimum 10-12 years’ experience handling the entire UP market, must have strong network and relationships with stakeholders in the UP market.

Job Description

1. Sales Strategy & Execution : Develop and execute a robust sales strategy for the state, aligned with overall company goals. Identify new business opportunities, set clear objectives, and ensure effective implementation of sales plans. Achieve or exceed the targets on various parameters in the region.

2. Revenue & Profitability : Own and achieve sales targets, ensuring profitable growth in line with company objectives. Monitor and analyze sales performance, adjusting strategies as required to meet sales targets.

3. Team Lead : Lead a team of area managers and executives to ensure sales volume, market share and width of distribution within the territory.

4. Partnership & Relationship Management : Initiate and close deals to secure a strong market share for our brands while overseeing all aspects of partner relationships, including pitching, negotiation, billing, collection, and problem-solving.

5. Data-driven Decisions : Drive business growth through analytical insights, share market intelligence reports, sales forecasts.

6. Reporting & Analysis : Report on sales performance, market trends and competitor activities. Provide actionable insights to the senior management team.