Digital Marketing Coordinator

Job Title : Sales Associate

Key Responsibilities :

1. Google Ads Campaign Management

∙Strategize, build, and manage end-to-end Google Ads campaigns — Search, Display, YouTube,

Performance Max, and Retargeting.

∙Conduct in-depth keyword research, competitor analysis, and audience segmentation.

∙Develop copy variations and creative briefs aligned with each client's goals and buyer personas.

∙Set up and optimize conversion tracking to accurately measure campaign performance.

∙Continuously monitor campaign metrics (CTR, CPC, CPA, ROAS) and optimize bids, budgets,

and targeting to maximize ROI.

∙Implement A / B testing on ads, keywords, and landing pages for data-driven performance

improvements.

∙Stay updated with Google Ads policies, algorithms, and best practices.

2. Landing Page Strategy & Optimization

∙Collaborate with the creative and web teams to design, review, and optimize landing pages for

conversion performance.

∙Analyze landing page metrics such as bounce rate, dwell time, and conversion rate to identify

optimization opportunities.

∙Recommend improvements in layout, copy, CTA placement, and user experience to ensure

seamless ad-to-page alignment.

∙Leverage tools such as WordPress to make real-time edits and implement tracking scripts.

3. Meta Ads (Secondary Focus)

∙Assist with or manage campaigns on Meta Ads (Facebook & Instagram) when required.

∙Create and manage campaign structures, pixel tracking, audience targeting, and creative testing.

∙Analyze and report on performance across Meta platforms to present unified paid media insights.

4. Reporting & Analytics

∙Prepare weekly and monthly performance reports, highlighting insights, trends, and actionable

recommendations.

∙Use tools such as Google Data Studio (Looker Studio) and Google Analytics 4 to visualize

campaign performance.

∙Identify new opportunities for scaling campaigns or reallocating budget based on performance

data.

5. Communication & Collaboration

∙Act as a reliable and responsive extension of the client's team, providing proactive updates and

suggestions.

∙Collaborate with account managers, content creators, and developers to ensure alignment

between campaigns and business goals.

∙Maintain campaign documentation and version control for all ad accounts.

Required Skills & Qualifications

∙Hands-on experience managing Google Ads campaigns for multiple clients or brands.

∙Proven success in lead generation, e-commerce, and performance-based campaigns.

∙Strong understanding of CRO (Conversion Rate Optimization) and landing page design

principles.

∙Proficient in Google Ads, Google Analytics (GA4), Google Tag Manager, Looker Studio,

and keyword research tools (SEMrush, Ahrefs, etc.).

∙Working knowledge of Meta Ads Manager, Facebook Pixel, and conversion tracking.

∙Experience with landing page builders such as Unbounce, Instapage, Elementor, or Webflow.

∙Exceptional attention to detail, analytical thinking, and problem-solving ability.

∙Strong written and verbal communication skills.

∙Ability to work independently, manage deadlines, and handle multiple client projects

simultaneously.

US shift

Salary- 20-23k (4 hours)

Skills Required

Google Ads, Google Tag Manager, conversion tracking