Ad Creative & Copywriting Strategist

Company Introduction :

Brandslane is a Performance Marketing agency that helps Direct-To-Consumer eCommerce to grow their revenue with more acquisitions and sales. Over the last 5+ years, we have worked with some notable brands in India & outside the D2C space including - Yaanman, Neesh Perfumes, Pepnails, Gehna, Bummer, MDNT45, DiamondLady, BombaySweetShop, SwissTimeHouse, and others. In this time we have created over 450 Cr+ for 200+ brands combined.

Introduction About Role :

We're on the lookout for a Ad Creative Strategist who can bring creativity and business acumen to the table. This role demands someone with a knack for conceptualising, visualising, and writing compelling copy in performance marketing ad creatives that drive high ROAS and Revenue for ads.

Key Responsibilities :

Conceptualisation & Strategy :

• Develop creative concepts and campaign ideas that align with the client's goals and target audience.
• Craft copy for performance ads, landing pages, email campaigns, and other digital platforms.
• Collaborate with designers to ensure copy complements the visuals seamlessly.

Creative Execution :

• Strategise clear, engaging, and persuasive creative for multiple platforms (FB, Google, WhatsApp, Instagram, etc.).
• Adapt tone and style to suit different industries and campaign objectives.
• Create scripts, taglines, and ad headlines that drive conversions.

Performance-Driven Writing :

• Ensure copy aligns with performance marketing KPIs like CTR,ROAS etc.
• Understand the business objectives and ROI expectations of DTC brands to craft impactful messaging.
• Analyse campaign performance to refine and improve copy for future campaigns.

Collaboration & Communication :

• Work closely with account managers, media buyers, and design teams to understand client briefs and deliver creative solutions.
• Participate in brainstorming sessions to ideate innovative campaigns.

Market Research :

• Stay updated on market trends, competitor strategies, and platform-specific guidelines to create fresh, effective content.

Requirements –

Experience : At least 2 years in a creative+copywriting role within a performance marketing agency.

Skills :

• Strong conceptualisation and visualisation skills.
• Proficiency in writing performance-focused copy across platforms.
• Understanding of ROI-driven marketing strategies.
• Ability to adapt copy for diverse industries and campaign objectives.
• Portfolio : Proven experience in creating high-performing copy for ads, landing pages, and email campaigns (please include samples).
• Collaboration : Team player with excellent communication skills and the ability to meet deadlines.

Cultural Fit –

Some of the things that will help your work are :

• Being managed and on time
• Being communicative about observations, wins, problems, bad work, & availability
• Working in the future – staying ahead of time in plans, requests, & implementations.
• Staying passionately data-focused

What we offer :

• Cool and fun team
• Easy work timelines
• Remote work with mindful working hours
• New learning from courses we keep buying

Skills Required

Visualisation skills, ROI-driven marketing strategies